Case Study : Apple Inc.

This paper is a business situation analysis of Apple, Inc. Apple a market leader in the consumer computer industry with products including desktop, laptop, and handheld computers, as well phones, media streaming, and now watches. A multinational company, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. They specialize in designing, developing, and selling high-end computers, software, and other electronic devices. Because of Apple’s broad product portfolio they compete with many different companies in a range of markets. This analysis will be conducted using historical information, a SWOT analysis, and portions of Porter’s Five Forces Model to understand its business strategies, impact within markets, products and services offered, corporate leadership, and future.

Apple Inc. can pay its current and long-term debt obligations or liabilities, has tremendous tangible and intangible assets worth billions of dollars, and has a vast reservoir of investors, lenders, and shareholders providing all the finances for running the corporation 's operations. Like every business organization, Apple Inc. sells more in some products than others. To illustrate, Apple Inc. sells more on phones than Ipads. I do not have any doubt that Apple Inc. will make more sales in revenue and profits in the next five years ahead. Base on the fact that Apple Inc. is consistently researching and upgrading their products to meet the business and personal needs of their growing clientele.

Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage.

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package;

Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. It 's products and services include Macintosh (Mac) computers, iPhone, iPad,

Distinctive marketing campaigns have been a strategy of Apple to attract customers and to spread the information among them. Television commercials, Print Advertisements, Posters in Public areas and wrap advertisement campaigns have been successful ways of outshining the new product. Apple continues to command a market premium for producing a “better mousetrap” throughout its history. Steve Jobs personally unveils all new product introductions, reviews corresponding marketing campaigns and approves new product development guidelines. This adds to better targeting to the market and consequently, it is a special concern of company’s CEO.

Apple Inc. is a California based company that was incorporated in 1977. According to University of Oregon Investment Group, “Apple operates out of 8 different segments: Desktops, Portables, iPod, iPhone, iPad, other music related products and services, peripherals and other hardware, software, service and other sales” (2012). According to the company’s 2013 10-K, “Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers.”

Currently, the Apple Corporation is undergoing pressure from the Federal Bureau of Investigation (FBI), along with other Federal entities, to compromise its stance on privacy protection for Apple’s consumers. This issue began with a tragic, mass shooting and the subsequent investigation that followed it. On December 2, 2015 an individual named Syed Rizwan Farook and his wife Tashfeen Malik opened fire at a San Bernardino County Department of Public Health training event and Christmas party. At the end of the shooting 22 of the guest and employees were seriously injured and 14 were dead. The following investigation by the police and the FBI led them to Farook’s iPhone. While they were able to recover information which was backed up to iCloud, the auto backups quit occurring on October 19th of that same year. Initially the FBI was able to crack the 4-digit password to the phone but due to a technician’s error, they unfortunately re-locked the phone and were unable to open it back up within the allotted 10 attempt range. At this point, the FBI came to Apple and demanded they create a new form of software that is able to bypass the encryption and turn off the software which erases all data after 10 failed attempts (Levin, 2016). Apple rejected their requests on the grounds of overall customer privacy. The Justice Department brought the requests to Federal Court and on February 16th a Federal Court judge issued a court

Apple Inc., for many years, has been one of the most productive establishments in the electronics market. Apple, Inc. is a prosperous international business in the area of electronics mainly due to a few contributing dynamics that give the firm a competitive advantage. In this paper I will outline what has led to Apple Inc.’s success by analyzing the firm through Michael Porter’s five forces, the VRIO framework, culture and ethics within the organization and business alliances.

Apple was established by Steve jobs, Steve Wozniak and Ronald Wayne on the 1st April 1976 to enhance and market personal computers. It was titled Apple INC on the 9th June 2007, to emulate its aim at producing consumer electronics. They are in the Electronic industry and its most profitable goods are the Mac Computers, the iPod player, the iPhone, and the iPad tablet. Apple constantly debuts ingenious goods which ranks it one of the most customers, suppliers and investors and has a record of beating all rivals.

Apple Inc. is a gigantic company which focuses mainly on technological products, and it is headquarters is located in California. The company is base out of California and it was established in 1976. The “founder of Apple is Steve Jobs, Steve Wozniak, and Ronald Wayne.” “Apple design develops, and sells consumer electronics, computer software, and online services.” Some common product of Apple includes “the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital media player.” Apple 's also make and sells products such as “the Mac OS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites.” “Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.” “Apple Macintosh” computer after its introduction in 1984, “was the first primary company which sold personal computer with a graphical user interface (GUI).” “Apple” created a name for itself for their innovations. In 1997, Steve Jobs returned to Apple because of loss of sales, and he introduced colorful iMac, and because of this Apple was successful again. “In 2001, Apple released the first generation of iPods and included media jukebox software called iTunes.” “Apple also launched an online media store as part of iTunes, which started off by selling music for .99 cents per song.” Over time, “the iTunes Store

Apple Inc., is debatably one of the most innovative technology companies in the world. Apple, Inc. stands for innovation in personal computing and digital media distribution. The company aspirations for nothing short of a revolution when designing, developing, and distributing its line of merchandises. Apple 's merchandises range from an amount of desktop and portable computers that are geared for the consumer and education markets, digital music players (iPod), online music store (iTunes), and Smartphone (iPhone). Applications are designed for users convenience and productivity. Two college dropouts Seven Jobs and Steven Wozniak began the Apple Computer Company in 1976. AAPL, NASDAQ is the company’s ticker symbol and stock exchange. Over 72,800 people work for the company and www.apple.com is the website for their products.

Research Question: Which phone have greater technical capabilities between the latest Samsung Galaxy s6 and the Apple iphone 6?

amusement business. It has under its one rooftop, aside from a dynamic CEO, Steve Jobs, a