Case Study - Apple, Inc.

This paper is a business situation analysis of Apple, Inc. Apple a market leader in the consumer computer industry with products including desktop, laptop, and handheld computers, as well phones, media streaming, and now watches. A multinational company, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. They specialize in designing, developing, and selling high-end computers, software, and other electronic devices. Because of Apple’s broad product portfolio they compete with many different companies in a range of markets. This analysis will be conducted using historical information, a SWOT analysis, and portions of Porter’s Five Forces Model to understand its business strategies, impact within markets, products and services offered, corporate leadership, and future.

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry in the 39 years since it was created in the spring of 1976. This growing company employees over 115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233 billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the years Apple has expanded their product line; in its infancy the company specialized in personal computers but more recently the main product line is phones and tablets. Apple’s other significant products include computer software and other consumer electronics (iPod, Apple Watch, and Apple computers).

I had the pleasure of researching Apple, Inc. I don’t own any apple products but I do admire the story behind the product. We are going to go behind the scenes of the major company Apple, Inc. We will look into the services, products, financial profile, history, and marketing. In order to understand who Apple is today we have to understand where it came from. The headquarters for the company is in Cupertino, California. The current CEO of the company is Timothy Cook. Apple currently has 92,600 employees worldwide.Apple Inc. was founded by Steven Wozniak and Steve Jobs in 1976. They had a vision that no one else could possibly understand. It’s hard to see someone else’s vision. Let’s take a look at where the name Apple came from. Jobs and Wozniak was in the car when they thought of the name apple. Jobs was on a fruitarian diet. They wanted a name to represent something that everyone always wants. I don’t know about you, but I’m not always a fan of apples. Jobs recently visited an apple farm and thought the name sounded fun. Wozniak was a fan of the Beatles, and he questioned due to the Beatles record label Apple Records. Jobs was more of the visionary type of person. He seen something great into what Wozniak was trying to create. Sometimes that’s all you need is a little push in the right direction. As I continued to research Apple it amazes me how someone

The provocative advertising featuring Apple’s differentiated products are communicated to customers, like The 1984 Super Bowl ad introducing the Macintosh. The “Think Different” ad campaign acclaimed “rebels” and “the crazy ones” as the source of great ideas and inventions. The aggressive marketing of iPod kept the brand image well. It’s disapproval to the attractive financial incentives from multiple branded partners, who contributed in its product development, helped in keeping its customers focused on the Apple brand and not its component providers. It refused to the co-marketing efforts (such as Intel stickers on its machines) that other major competitors cater to. This decision to exclude other brands from its Stores contributed to its defense and brand image. Apple strives to provide its customer devices which are compatible within the system. Products such as the iPhone, iPad, Mac and iTunes are designed in a way that jointly they can provide the customer a proper system all together, thus enhancing their computing and entertainment

This report based on the case study 'Apple Inc.'s Corporate Culture: The report is tried to investigate and find out what is good and what is detrimental to the organisational culture in terms of Human Resource strategy and practice in Apple Inc. Though the case study has included wide area of analysis including Apple’s operation, marketing, accounts etc. This theoretical research gives us a reasoned and academically critical analysis as well as provides coherent and justified recommendations for changes to HR strategy and practice in Apple Inc.

Apple is a multinational company that started in California 1976 and is now the most valuable company on the fortune 500 lists at $750 billion dollars. Apple first started in a garage and now has over 450 stores worldwide in over 17 countries. Apple’s main manufacturing plants moved overseas in the early 2000s laying off 1000s of American workers and brought up some unethical thoughts on companies moving overseas to make a profit for themselves and shareholders instead of the greater good. Apple is driven by many factors all of which come back to profit and growth for its company and shareholders. Milton Friedman an American economist who believed that companies like apple should only worry about their own profit and growth and that they had their own personal and social responsibility to become the best that they can be, this is true for the company as well as its executives who think solely about themselves and shareholders. Apple falls under the utilitarianism doctrine, the concept that it creates the greatest overall happiness that some might not seem as right or just, it’s for the best benefit overall. Apple is a very powerful and driven and growing company that has a very defining and identifiable logo as well as many trade marks, copyrights and patents that helps protect their company from other competition. All of these factors help Apple continue to grow and thrive the way they have over the last 40 years. Their specific laws can also define Apple like other

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Apple Inc. is a gigantic company which focuses mainly on technological products, and it is headquarters is located in California. The company is base out of California and it was established in 1976. The “founder of Apple is Steve Jobs, Steve Wozniak, and Ronald Wayne.” “Apple design develops, and sells consumer electronics, computer software, and online services.” Some common product of Apple includes “the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital media player.” Apple 's also make and sells products such as “the Mac OS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites.” “Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.” “Apple Macintosh” computer after its introduction in 1984, “was the first primary company which sold personal computer with a graphical user interface (GUI).” “Apple” created a name for itself for their innovations. In 1997, Steve Jobs returned to Apple because of loss of sales, and he introduced colorful iMac, and because of this Apple was successful again. “In 2001, Apple released the first generation of iPods and included media jukebox software called iTunes.” “Apple also launched an online media store as part of iTunes, which started off by selling music for .99 cents per song.” Over time, “the iTunes Store

Research Question: Which phone have greater technical capabilities between the latest Samsung Galaxy s6 and the Apple iphone 6?

amusement business. It has under its one rooftop, aside from a dynamic CEO, Steve Jobs, a

Apple Inc is popular in the computer technology word; Apple Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Slind). Based in my researchable Apple Inc is the biggest company in the entire word. It is therefore important to define strategic management, according to (Certo, Peter & Ottensmeyer) , strategic managements is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have or successful strategic management plan, the mangers

In 1970 they were two teens from high schools, Steven Wozniak and Steven Jobs was changed the world with Apple Inc Company. Both of them was out of college, they were making so much money in the computer company Apple was started with introduction of computer I computer on April 1, 1976. Apple was incorporated January 3, 1977. The Apple II was introduced on April 16, 1977 at the first West Coast computer Faire. The Apple II was chosen to be the desktop platform for the ground breaking use call spreadsheet program. He was created a business market for the Apple II and gave home users an additional reason to buy an Apple II because you can always use it for office work.

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.