Case Study - Apple, Inc.

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UNIT IV Internal Environment: Strength and Weaknesses 1. Marketing Distinctive marketing campaigns have been a strategy of Apple to attract customers and to spread the information among them. Television commercials, Print Advertisements, Posters in Public areas and wrap advertisement campaigns have been successful ways of outshining the new product. Apple continues to command a market premium for producing a “better mousetrap” throughout its history. Steve Jobs personally unveils all new product introductions, reviews corresponding marketing campaigns and approves new product development guidelines. This adds to better targeting to the market and consequently, it is a special concern of company’s CEO. Customer Service Apple…show more content…
Stored inventory is an expense to a firm so Apple keeps their capital invested in assets that perform rather than loiter. Also, of the four data sets above, Apple is the only one to keep a higher level of equity in relation to their liabilities. In doing so, Apple is assured the resources to pay off their debts. In addition, the firm carries no long term debt- again keeping their capital in actively performing liability structures. This indicates that, in financial terms, Apple is a more conservative company than the rest of the industry. They experience enough risk in being the prospector of the industry so they choose not to take extra chances when it comes to financial strategy. | Comparative Income Statement | | | | | in millions of dollars | | | | | Industry | | AAPL | | DELL | | HPQ | | Sales | $ 147,428.52 | 100% | $ 24,006.00 | 100% | $ 61,133.00 | 100% | $ 104,286.00 | 100% | COGS | $ 102,193.29 | 69.3% | $ 15,568.00 | 64.9% | $ 48,893.00 | 80.0% | $ 76,987.00 | 73.8% | Admin. Exp. | $ 31,480.26 | 21.4% | $ 3,745.00 | 15.6% | $ 7,896.00 | 12.9% | $ 15,837.00 | 15.2% | | | | | | | | | | Depreciation | $ 3,578.52 | 2.4% | $ 284.00 | 1.2% | $ 599.00 | 1.0% | $ 2,683.00 | 2.6% | | | | | | | | | | Interest | $ 240.22 | 0.2% | $ - | 0.0% |

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