Case Study : Apple 's Biggest Challenge

830 Words4 Pages
Statement of Problems and Purpose of Analysis Every company’s biggest challenge is competition. In analyzing the 2012 case study, it can be said that Apple’s biggest challenge is competition and new entrants to the market. Their supplier power is high, buyer power is high, and substitute goods concerns is relatively high. The case study highlighted that as Apple continued to successfully produce great products, and increased sales worldwide, competitors saw Apple as a threat and tried to copy their style. According to the case study, Apple’s biggest concerns for the company going into the third quarter in 2012, were how Google’s entry into the market for smartphones and tablets would affect the company’s sales of the iPhones and iPads. In 2011, iPad and iPhones contributed tremendously to boosting the company’s performance in 2011 and 2012. Apple’s biggest competitor with regards to mobile devices is Samsung, which managed to attain the title of the world’s largest smartphone seller in 2011 and early 2012. Identification of Strategic Alternatives The case study highlighted Apple as a legendary company that innovates and dictates the movement for future technology. It is no surprise that technology is ever changing. Companies must be aware of these changes and must devise strategies to adapt to them. Consumers taste and preferences rarely remain the same, hence Apple must continue to be the top player in the innovative world. In order to continue producing the best
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