Case Study: Are Five Heads Better Than One?

1657 WordsOct 7, 20087 Pages
Case Study: Are Five Heads Better Than One? This case study involves an interactive team working for Advert marketing firm on a new ad campaign for one of the firm’s most important clients. The team of Evan, Conner, Alexis, Derek and Judy was picked by upper management based on their similar talents, personalities, and biographical features such as age and tenure at Advert. This group was tasked with creating an innovative ad campaign to promote a 60-inch plasma television. Due to Advert’s confidence in the team, they were given complete autonomy throughout the entire process of creating the campaign. During the initial discussion, the team selected an idea for the commercial and ran with it. Upon presenting the final product to…show more content…
Instead of giving the team complete autonomy, upper management would send a representative to act as a facilitator during the first few meetings. This would ensure that no hierarchical environment could develop and more importantly, this would prevent groupthink. In this specific example, upper management would have encouraged Derek to express his idea because of his experience working with the client in the past. Also, upper management would require the team to present updates on the project from time to time to monitor their progress. If they recognized that the ad was going in the wrong direction, they would be able to make the team rethink their proposal. Lastly, upper management would screen the completed ad before it was shown to the client. As beneficial as it would be to have upper management monitor the team, it would be cost ineffective, as this process would likely cost Advert a good deal of money. Of the three proposed solutions, Advert should immediately introduce the nominal group technique to help avoid these problems in the future. This strategy would assisted with planning, communication and eventually lead to a more successful, creative advertisement agency. The nominal group technique is a decision-making method that enables equal opportunity to each member to systematically and independently propose his/her own ideas to the group. In the first part of the four-step process, each member writes down his/her ideas and proposals
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