Case Study Arla

948 Words4 Pages
1. Introduction Arla Foods AmbA was founded in 1880s . Its main products are milk, cheese and butter. Arla sells its products in more than 100 countries and the core markets are Denmark, Sweden, UK, Finland,Germany and Netherlands. And China is one of its growth markets. In this report, our problem formulation is “ How does Arla increase its revenue with 100% in Chinese market which is its non-core markets outside Europe until 2017 focusing on milk powder products?” In methodology part, we focus on how we do the project . We through PESTEL analysis , Porter 5 forces analysis, SWOT analysis, business model analysis, finance analysis and buying behavior analysis to identify the growth potential in Chinese market for Arla.…show more content…
Our analysis will start with Arla’s current business model. Through its business model analysis we get to know how Arla creates and delivers value to a specific customer or stakeholder at present. Then let us look at how these current elements we get through our analysis on business model can be translated to the strategy. Here it is necessary to describe Arla’s mission & vision which are important items that provide essential cues when Arla executes its business model and strategy. There will be established a value chain analysis to find out the company core competencies and critical success factors are in Arla. When Arla’s core competences are determined will look at the finance in Arla. This will be done from a financial analysis which must also tell how much money can be used for Chinese marketing. Furthermore it establishes the growth strategy Arla works from now. and what competitive strategy available on the Chinese market. Conclusions of the internal analysis will be deployed in SWOT analysis where the internal part will be included in SW (strength / weaknesses). SWOT analysis should eventually provide insight of Arla’s strategic…show more content…
To obtain knowledge of the industry will be done research on the Internet. 3.Reflection 1.Add some introduction about the research methods used in conducting this research. 3.1.1 research design We have chosen a single case study, focusing on one of the product(milk powder)and the new market(China) of Arla . According to the data and information we collect through their web site and the internet, we make an analysis on competitive situation for Arla and their main competitors in Chinese market. Then we figure out how Arla develop better supply chain management and create value through analysis. Sequentially Arla can sell more milk powder products with its competitive advantages to gain more market share in China. 3.1.2 research approach This project will look into not only the company’s profile, but also from an over view of the local marketing situation, neither inductive analysis or deductive analysis can be dispensed. 3.1.3 research strategy The case study strategy has considerable ability to generate answers to the question “why?” as well as “what?” and “how?”. Since this project raises the same issue then a case study strategy is adopted. 3.1.4 research
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