Avon Executive Summary

However, it is not clear from the above where the contribution margin is greatest and whether Avon should use the penetration strategy at a price close to the current MAS price, or focus on the niche high end market and price close to the current EAS price. Looking at the UCM analysis which

This process aids creators in understanding the mindset of the people being provided a product or service, whether it is the supported or generally disliked or by the consumers. Doing research and understanding

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a

Decriptive research will allow the company to take the research and understand the methodologies and procedures the company would have to take to sell items individually. Considering

It will be mix of both primary and secondary research. The primary research has to be carried out to know the customer attitude, tastes and needs. Various trade journals, industry reports should also be referred as secondary source.

Research and analysis techniques allow us to examine the information or a problem in detail in order to identify key or vital elements, their strengths and weaknesses and use these to compile a persuasive argument, make recommendation or solve a problem. Making a simple decision may need intensive research, because our small mistake can destroy our image in the market. Seeking relevant information, and critical analysis provides enough space to solve the problem or make an effective

The Avon Heathcote area has suffered extensive damage from the 2011 earthquakes which has caused land surrounding the Avon-Heathcote Estuary to drop by 20 to 50 cm as described in figure 4. This combined with the expected sea level rise has left some areas vulnerable to flooding. However, housing in this area was not red zoned and more than 1300 homes are at risk. A flood in this area is largely due to water flowing freely from the river and sea into the estuary. The council wants a solution to be formed which will reduce the risk of flooding in the area. There are multiple constraints that need to be assessed when determining a solution. These constraints include: social, environmental, economical and physical factors.

c. Step 3: Develop an implementation agenda. Management decides how it will change its own activities and procedures; how critical interdependencies will be managed; what skills and individuals are needed in key roles; and what structures, measures, information, and rewards might ultimately support the needed behavior. A philosophy statement, communicated in terms of value, is the outcome of this process.

Dr. Parnell suggests, “each organization should develop integrated functional strategies that support the uniqueness of its business and corporate strategies” (2014, p.236). For this purpose, Dr. Parnell declares that functional strategies are comprised of “marketing, promotion, finance and production” (2014, p.236).

There are many reasons why a business enterprise should conduct researches before launching a new product. Some of the most important goals of such researches involve the following.

In addition, her strategy also makes Avon in a state of competition with other mass-market companies, but Avon did not have that capacity. For Jung, her high-end products line should be fit the situation, but in fact, in the specific implementation process, the strategy’s effect is discounted too much because they spend more money and time on the product and new marketing, but ignore their main customers-women.

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

TABLE OF CONTENTSINTRODUCTION3PERFORMANCE OF AVON'S STOCK FROM 1978-19883EVALUATION OF AVON' S FINANCIAL CONDITION IN MID-19885PURPOSE OF THE EXCHANGE OFFER6EVALUATION OF THE TRADE-OFF7REFERENCES10INTRODUCTIONA firm's decisions about dividends are often mixed up with other financing and investment decisions. Some firms pay low dividends because management is optimistic about the firm's future and wishes to retain earnings for expansion. Other firms might finance capital expenditures largely by borrowing. All the above are examples of dividend policies which can be defined more precisely as the trade-off between retaining earnings on the one hand and paying out cash and issuing new shares on the other. In order to understand the dividend

Under the direction of the new CEO, a new strategy was developed to reinvent Avon's image, improve customer satisfaction, and to increase profit margins and market share. Avon has gained an outstanding reputation as the best direct seller of beauty products. Through the continued efforts and achievements of its sales representatives, Avon is now known worldwide. Avon's core competence has mainly been its direct selling busniess model.