Case Study: Balancing Strategy And Environmental Sustainability: Kimpton Hotels

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your

Environmentalism has become a great concern in all sectors of business, evidenced by the recent jump in energy prices, and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different, in fact, it would benefit greatly from the recent push for all businesses and business sectors to "Go Green." Yet, the industry has long resisted the changes, and is only recently catching up to other industries that have converted their operations to have greener strategies.

Brand equity is an important asset for any organization. It is also an assets that offers an organization or a brand a road to success. Brand equity is important because its brand's product is closely associated with its premium price in the market. An organization or a brand with positive brand equity typically have higher quality products and services when compared to similar generic unbranded products. Furthermore, brand equity is important because it helps an organization or a brand to strengthen its competitive edge in the market. It is important to an organization or a brand, the reason are that it help lower the marketing costs and allows a brand to enjoy higher brand awareness and brand loyalty. Therefore, the ultimate goal of a brand

The brand must be distinct and stand out in ways that relevance to consumers’ needs so as to be chosen by the consumers among thousands of brands in the market. However, before consumers respond to the brand’s communication efforts, the brand must be understood and understood correctly. That familiarity leads to a strong, positive consumer-brand connection.

• Potential resistance by hotel staff to new products and procedures. Kimpton had a low turnover rate. Their employees had been there for years and had become accustomed to doing things in a certain manner. For example, they stated “many cleaning staff

Intercontinental Hotel Groups (IHG) is one of the world’s most popular and leading groups of hotel and resort chains in the luxury 5-star segment category. Juan Trippe founded it in the year 1946. Since it’s foundation, Intercontinental has become one of the most recognized brands with over 6 years of expertise and it’s chains in more than 60 countries around the world. The IHG group has done responsible business over the years by using the IHG green engage system which is the online sustainability management system; helps in the consumption of energy, water and reducing waste; providing advantage to their hotels by using fewer resources.

Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement.  We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase

Having been in the hospitality business for more than 25 years, the Kimpton Hotels Corporation is a national and global company, which had been widely recognized all over as an industry leader in the boutique brand hotel with a tradition of innovative hospitality. According to the Kimpton Hotel Corporation, “Our mission is to be the best-loved hotel and restaurant company by our employees, guests, owners, and communities and to genuinely support our co-workers, provide heartfelt care and comfort for our guests, and deliver superior financial returns to our investors.” Being immensely focused on this mission, the hotel’s primary goal is to be the most preferred boutique hotel brand in the industry.

Many hotels utilize sustainability as a strategy setting for operations, and as a critical success factor (Boerner, 2010). A company become more sustainable by evaluating the positive and negative environmental, economic, and socio cultural impacts on hospitality industry and helps the operation to be in profit and minimize waste or harmful aspects. Environmental certification program for hotels Provides technical guidance. Participating facilities area warded between 1and5 Green Keys depending on loyalty to criteria (LRA Worldwide,

This is the business initiative activities executed by companies on maintaining profitability and business continuity while securing and preserving the environment and human beings living in the environment (Yusuf et al. 2013, Jackson et al. 2011). The importance of company’s long-term survival which needs to be sustained over time is as a result of the collective contributions of environmental and social

The study of Croatia focuses on how to keep sustainability an increasing trend throughout the hotel industry. Trying to bring hotels in due to the amount of benefits both the environment and hoteling will get if sustainable action is taken. There would be an increase in revenue, visits and overnight stays by reducing costs and gaining competitive advantage against other hotels that are not helping preserve the environment. Taking steps that in the long run will only help its short longevity with sustainability being the root of this problem.

The first part of the report focuses on new ideas of development eco-friendly business in particular hotel chain. Ideas were introduced by employees and now they are approved and successfully adopted.

The environmental friendliness and environmental infrastructure of various industries has become increasingly important in appealing to consumers. Along with the spread of concern for environmental degradation and the recognition of various hotels impact on the environment, it is increasingly being recognized that the hotel industry also has a responsibility to contribute to the environment (Rada, 1996).

It is vitally important for hotel management to understand what kind of products and services consumers are seeking from a green hotel. Hoteliers also need to know the perceptions and attitudes of guests towards existing green practices in hotels. It is therefore necessary for hoteliers to examine if hotel guests are willing to pay a premium for green hotels. The current study attempts to provide hotel management with such information from tourists in an Asian context. The environmental friendliness and environmental infrastructure of various industries has become increasingly important in appealing to consumers. Along with the spread of concern for environmental degradation and the recognition of various hotels impact on the environment, it is increasingly being recognized that the hotel industry also has a responsibility to contribute to the environment (Rada, 1996).