Case Study : Berkshire Industries Plc

1874 Words Nov 9th, 2016 8 Pages
Introduction
In this case study of Berkshire Industries PLC, we will be focusing on the evaluation of their new incentive system and address their potential options. This new system focuses on economic profits instead of accounting profits. To better understand the implications of the economic profit-focused system, we will perform a data analysis on the companies Snack Division. Furthermore, we will assess the negative effect this system had on their underperforming division, Spirits.
New Incentive Plan Motivation, Options and the Economic Profit-System
Overview of the Previous System & Motivation
We believe the new incentive system was needed and reasonable because the accounting-based incentive system, where EPS was a measure of performance, raised valid concerns. The first being an agency problem. This existed within the old system as manager’s interests were not aligned with those of stockholders. EPS had improved steadily at a rate of 9% annually; however, the share price had increased only slightly in comparison. Therefore, the company’s stockholders had hardly benefited. The second issue was the use of subjectivity in granting bonus awards. These awards were given out even when their entity had not performed well. Managers began “politicking”, meaning they would try and convince their evaluators they performed better than the results had shown.
Issue of Congruency
These issues brought forth the managements’ concern regarding congruence. As we know a good incentive…
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