Case Study: Bethancourt

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

Before proceeding with the next section (objectives), it is recommended that you complete the Marketing Plan Worksheet. Ask the academic mentor in the learning community for this if you do not have it.

Ensure that you have clearly stated what your Marketing Plan is designed to do, e.g., measurable goals by which you will increase units sold, dollars of revenue made, etc. What do you want to accomplish?

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

My Center’s “Must Win” Zip code is 30045. It covers a large portion of the city of Lawrenceville. The median income is about $72,000 per year. The population, according to the last census is just 0ver 31,000. The culture is diverse. The area is 74.1% American born in the Sates and 25.9% from other foreign countries such as Haiti, Nigeria, Mexico, Columbia. The unemployment rate is high, around 8.7 percent. The top employers in the area are local businesses and corporation. Some offer good worker’s compensation package, but layoffs can be common when the economy slumps. The most contracts written in the zip code is by the Navy about 36%. The High Schools in this zip code are cooperative with recruiters, but not overly supportive. This is a space where much improvement can be made.

Whilst making marketing decisions a business must decide their method of marketing. This will then be the way in which all future marketing activities will be planned. This is marketing planning. It has a huge number of benefits for any business. It’s influenced by the strategic plans of the business and its corporate objectives. Large public limited companies such as Nestle will usually have an overall plan for the business and has set objectives which they’re able to achieve. Smaller companies within the business will then create their own marketing plans which fit in with the overall strategic plan. The business has to consider several questions before coming up with the marketing plan:

A successful marketing campaign needs a lot of planning up front, a very granular plan, down to the details can help eliminate any surprises along the way and ensure a smooth campaign and increase the chances of achieving your goals.

I want to learn how to create marketing plans. For 4 different events, I have to come up with marketing plans this semester. I’ve created one already, my boss gave me feedback so I can keep improving my plans throughout my internship.

Putting together a marketing plan is often labor intensive and as a result, can often take many employees from several departments. In addition, because a market plan is essential to the success of the company it simply requires many people each contributing in their particular area of expertise.

Successful marketing requires money, but it also requires a great deal of preparation. Without a solid marketing plan, you are not prepared to make decisions that ensure that you are spending your budgeted funds appropriately, wisely and effectively. A strong plan will include at least the following:

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

The individual assignment is based on the development of a marketing communications plan for the launch of a product/brand of your choice (ideally taken from any of the brands from

Putting together a marketing plan is often labor intensive and essential to the success of the business, subsequently, often many departments will contribute in their field of expertise.

I’m an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience.