Case Study: Bharti

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1. What must Bharti do well to succeed in the Indian mobile phone market? What are Bharti's core competencies?
Bharti must focus on retaining their market share in order to be successful in the Indian mobile phone market. Doing so would require innovation, improvement, and implementation of these ideas and improvements. While much more reluctant to pay a premium price, as of 2003 the Indian market is one that is quite competitive. Bharti possesses the largest economy share when compared to its competitors. Bharti owns 25% of the wireless market with its next closest competitor being Relianace at 19.5%. So while growth is encouraged, it is essential to Bharti that they maintain their current market share. In order to do this, Bharti must study
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The concerns include, but are not limited to, coordinating on a daily basis with vendors, lack of vendor expertise, varying goals between the company and its vendor, differing organizational culture, and reluctance of employees to accept transfers. It appears as though general vendor management would be the just of Bharti’s concerns in terms of entering an outsourcing agreement. Bharti could limit their potential growth in the future by sharing business processes with such large organizations such as IBM, Ericsson, Nokia, or Siemens. If such corporations are given the opportunity to access the trademarked technology, Bharti would definitely be risking the loss of their market footprint. Ultimately, the concerns stem from making money and the difficulty in having to account for all of the intricate accounting parameters and payment terms. A failure to properly account for things such as who’s assets labor, support, and maintenance are will result in an overall loss in profit.

4. Assume the role of Nokia or IBM.. What major concerns would you have about entering an agreement with Bharti? How would you structure the agreement and the governance
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