Blue Nile Inc. Strategy 2011 Blue Nile Inc. Strategy 2011 Introduction In 2009, the U.S. jewelry and watch market was 42% of the worldwide market, which was estimated to be as much as $140 billion. Industry revenues had grown 5.5% annually for the 20 years prior to the recession in 2008. Despite the recession and intense competition in this highly fragmented market, Blue Nile Inc. (NILE) capitalized on the industry growth rates and grew to become the world’s largest online
Blue Nile Case Study Cristeen McPherson Student Number 326914 BUSA 506 Dr Terry Power November 11, 2012 1) The competitive forces confronting Blue Nile and other online retail jewellers are medium or weak in strength, with the exception of the strong rivalry between sellers. The potential for new entrants to the jewellery market is relatively low due to the high costs of inventory, the lack of differentiation of product and the brand recognition held by the industry leaders. Good substitute
UNIT 1 JetBlue Hits Turbulence CASE STUDY In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida, and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only S99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information systems to automate key processes such as ticket
PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
Ashleigh McCloskey 10/5/2011 Professor Conaway Midterm Essay Comparing the Sun to the Moon Easy Rawlins from Devil in a Blue Dress was a black private detective. He was a man who worked for what he had. Unlike most of the African American population, he had his own house, but he was lacking money. Rawlins did not have a steady job so when a man came along proposing work, he immediately took it. This is much different from the amateur detective, Sherlock Holmes, in “Silver Blaze.” In “Silver
BUAD 441 – Individual Case Study1 Blue Nile, Inc. – World’s Largest Online Diamond Retailer 1. Looking into the future, the cost of products, a well executed customer service along with information about products, web platforms, lean operating, fast delivery time and reliability will be key factors in determining a company’s success in the online jewelry industry. Consumers want the best quality product at the best price and as fast as possible. In today’s society consumers are educated enough
The Blue Spider Project Case Study Questions Question 1. If you were Gary Anderson, would you have accepted this position after the director stated that this project would be his baby all the way? Answer: Yes, I will because this is a good chance to help me raise my current position. Before I apply for this position, I got MBA degrees before 1995. I have been a production engineer last several years and prepared to be a project manager. Question 2. Do engineers with MBA degrees aspire to high
cc-409-024 Blue Mondav @o o() N e .E sT h+ 13 () e c0 oP 8 > 9€) * 'On go f,e Ef = < o; A d >.cy d C:d) a*6 9..=N l^ O) co5 H >J h -trc) E*E eeE €-.-c 3 'iE > k; ,Y * '= -E6 O Xn aJl ^ ':i= g >E (f) Q) tu) l This case wos prepored by Di.stingrishecl Prc.fbssor o.f ' Clttbal Resprsn,sible Lcuclership Henri-Claude de Bettignies at CEIBS and Research Studies Manager Charlotte Butler at the Euro-Asia Centre-IIr{SEAD.This case was inspired by
1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Do a five-forces analysis to support your answer. If you were to forecast the future, what would this analysis look like in 10 years? Potential entrants: Major online retailers, major jewelers, Village Silversmith Current Competitors: Ice.com, Gemvara, Diamond.com, Jamesallen.com, Astley Clarke Substitutes: Smaller/local Jewelry stores Buyers: Couples to be engaged Suppliers: Diamond mines, precious
Individual Case Analysis JetBlue Headquarters, Forest Hills, New York. Summary Statement JetBlue Airways, an American low-cost airline, headquartered in Forest Hills, New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel, setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment, flat-screen TV’s on each seat, live digital satellite radio