Case Study : Blue Ocean Strategy

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Blue Ocean strategy: There are some tool produce to help implement blue ocean strategy. The Eliminate-Reduce-Raise-Create (ERRC) Grid is the matrix that help execute blue ocean strategy with the four action framework: eliminating, reducing, aising and creating. ERRC Grid help company to remain on their competitive factors. Eliminating and reduce the factor that the transitional industry take it for granted can help the new strategy to remain unique from the transitional market. Nevertheless, raising and creating some unique competitive factor the transitional market never or seldom offered that is above the industry standard. With all these “Four Actions Framework” the company can escape the transitional red ocean market by activate a new blue ocean market and create a new value curve. (Kim & Mauborgne, 2005) According to Professor W. Chan Kim and Professor Renée Mauborgne “Blue ocean strategy makes sense in a world where supply exceeds demand”. (Kim & Mauborgne, 2005). The real estate market in Taiwan is the case of the supply exceeds demand at the unstable equilibrium. If the real estate industry could implement blue ocean strategy to come out with a new demand with an uncontested market space that separate from the transitional real estate market, the house market would gradually move to a normal stable equilibrium by establish a bond of value for both suppliers and buyers. In the Blue Ocean strategy, company create a new strategy with the different value proposition

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