Case Study Bobst Lyon

All businesses understand that they must use effective communication in order to do well as a business, without communication the business will be a mess and would not run successfully. Using communication allows the employees and offices to stay up to date with the businesses progress and what is currently happening. To use effective means of communication all employees would be in a way trained in order to understand communication and use the most effective means for it. This is done in advance to checking that communication is understood by the recipient.

Communication is one of the most important parts of any relationship. Business relationships are no different. Having effective business communication or not having effective business communication can positively or negatively impact the success of an entire organization. Unfortunately, there are many barriers that can obstruct effective business communication. Those barriers come in four different categories. Those categories are personal barriers, physical barriers, sematic barriers and process barriers. A manager must know how to work around the communication barriers and use his or her communication skills to keep business operations going smoothly and to make improvements to the

Effective communication is vital to the smooth running of a business and various methods of communication are used within a business environment to achieve this. Each form has various benefits to communicate effectively to their designated target audience. When communication is carried out properly it means the sender and receiver both correctly obtain the same information. Each

Other strategies as Schwartz (2001) notes include the elimination of semantic noise and words that may initiate miscommunication. In the organizational setting, communication barriers can eliminated by coming up or designing a highly flexible organizational structure that is more transparent as well as dynamic.

Most businesses use more than one way to communicate internally and externally. This is vital to running a business effectively. Without communication, information would not get passed on, information that is potentially needed to carry out tasks within the business.

* There may be a barrier to normal methods of communication like a longer distance or a noisy environment.

Improved communication at the workplace is about more than just substituting information; it's also about being aware of the feelings behind the information involved in the firm. This is so as improved communication can advance

Effective communication also must occur in a broader sense, flowing down, across and up the organization. All personnel must receive a clear message from top management that control responsibilities must be taken seriously. They must understand their own role in the internal control system, as well as how individual activities relate to the work of others. They must have a means of communicating significant information upstream. There also needs to be effective communication with external parties, such as customers, suppliers, regulators and shareholders.

In a networked organization, "extensive use of communications technologies and networks ...renders it easier to coordinate across functional boundaries" (Pearlson, p.68). This is evidenced by the MIS organization at Mrs. Fields '. The MIS organization was divided into financial, sales, micro-systems and operations. It can also be argued that when Mrs. Fields ' Holdings, Inc. purchased La Petite Boulangerie and reduced their administrative staff from 53 to 3, this was made possible by absorbing the majority of the functions, including accounting, finance, and human resources into their existing organization. This was undoubtedly made possible by there is evidencing the importance of communication.

Effective communications is essential to facilitate effective exchange of information, ideas and effective communication within the company and it is essential to facilitate improvements in the exchange of information between team members and clients. It resolves communication misunderstanding or conflict and creates

Internal communications plays a vital role in creating a unified sense of purpose in institutions. Clear and effective internal communications are especially important during periods of relative uncertainty, such as corporate mergers or restructuring, serving to boost employee morale and keep investors, partners and stakeholders up to date with developments. (Brown, 2002)

Effective communication serves its purpose for which it was planned or designed. The purpose could be to generate action, inform, create understanding or communicate a certain idea/point etc. Effective communication also ensures that message distortion does not take place during the communication process.

Lyons is known for a town of 3,500 residents. Lyons is like stepping back in time 50 years, it is very old-fashioned. Women stayed at home while cleaning and cooking all day long. That was one thing famous for Lyon the smell of bread could be found miles away. Children spent their time playing outside with each other, not in front of a television or gaming devices. When not playing outside they would attend school. Since Lyons was so small the school building was about 75 years old and it housed all the students under one roof, from kindergarten through 12th grade.

Communication is the conveyance and flow of ideas from one person to another. The exchange of information takes place through letters, words, symbols and nonverbal behaviors. It involves the transmission of ideas from the sender to the receiver. Communication is effective only if the receiver fully understands the transmitted information. Many problems and failures occur in organizations due to poor communication. Objective and goals fail due to misunderstandings in the organization. Effective communication provides a chain of understanding to all participants in the organizational framework. It promotes the flow of information both vertically and horizontally.

My past business communication experience was a positive experience, and it enhanced my communication skills. I had an opportunity to work as a receptionist at a golf course called The Prairie Club. As a receptionist I used internal and external communication on a daily basis. When I communicated with customers, suppliers, and the public that would be considered external communication. Examples of this would be when I welcomed and greeted guests, answered and referred inquiries, and assisted guests in any way necessary. I also used internal communication between superiors, coworkers, and subordinates, through daily reports, emails, and memos. The time I worked at The Prairie Club helped me advance my internal and external communication skills,