Case Study - Boo Hoo.

This course introduces effective Web design principles and the essential role of the Web designer in today's business environment. Topics covered include site architecture, page layout, navigation, content, functionality, and usability. Students will evaluate existing Web sites and apply best practices to prototype a unique design using a Web authoring application.

In 2010, Big Skinny CEO Kiril Alexandrov was looking to transcend from retail distribution and print advertising to the world of online marketing to achieve maximum growth. The retail sales pitch was an easy one, as Alexandrov focused on the value of the wallet and the impulsiveness of consumers (Benjamin & Kominers, 2012). Unfortunately, translating this type of sales pitch was much harder to do in the world of cyberspace.

A company that deals with making web site and web business solutions is known as Quality web design is. The company provides its customers to provide an opportunity so that they can spread their business through the internet. The other business solutions accompanied are accounting, payroll marketing, also parts of the business process and for which it assets are employed. Here the solution of the weaknesses that are pointed in phase 1 will be called for there effective solution.

The website meets the users need because its state that the focus of the website is to show the

Web usability plays a pivotal role which can actually effect the profit of a company. It should be valued that a qualify web site can provide simple but attracting interface that allowing users to catch their needed information effectively and efficiently. Otherwise, once the customers realize that it is hard to find the needed information or the product they want to buy, they are likely to quit the size. Unfortunately, not all the companies understand the importance of this theory.

In closing, an effective web site is an extension of the company. The face McBride presents in the online community will be a direct representation and reflection of the company's inner workings. The design that has been presented by Team B focuses on the business goals of increasing profits, turning visitors into customers, increasing sales, decreasing operational costs, increasing traffic, and providing exceptional customer service.

Due to the financial restraints, Casablanca Kids relied on public relations, to promote new releases of mid-range CDs, whenever possible. Casablanca did not use marketing as much to promote their products. Price was the driving factor for the sale of budget CDs. Casablanca did partake in the “front-end” marketing of children’s products. These front-end costs could not be recouped until two years after the expense was incurred. Around 10% of Casablanca Kids mid-range CD sales are attributed to front-end marketing initiatives.

Overstock.com, also known as O.co, with headquarters in Salt Lake City, Utah was founded in 1999 by Patrick S. Byrne, its CEO and Chairman of the Board of Directors. Byrne "recognized the potential in liquidating excess inventory through the Internet. Up until then, consumers had relied upon outlet centers with crowds and limited product selections for finding bargains, and small retailers found little access into the world of closeout merchandise" (O.co, 2010). Meantime, the art of online shopping seemed to be skyrocketing. In 1999 Overstock.com reported a "$1.8 million in annual revenue to over $1 billion in revenue in 2010. Overstock.com is a major online retailer offering a wide variety of high-quality, brand name

Milk Gallery partners with Boo-Hooray on an exhibition of the DIY-music era of the 1970s and 1980s. The collection features the work of mostly self-taught artists, spans music, politics, and social commentary and displays a variety of artistic techniques.

Promotion- They promotes their deals and menu on television and on social websites like facebook and YouTube.

A website is an essential tool for a business that is expecting to thrive. An efficient, attractive site is a pace-setter. We design first-rate responsive websites, detailing everything whether it is content, color, typography, IA (Information Architecture), UX/UE or e-commerce

products, have attracted a lot of customers throughout the world. The company has a huge

Websites are becoming increasingly important in today's society. They are seen as the image of the company and reflects its standards. The most important quality would be functionality, if it is not user friendly then it will be passed on by. Second to that is appearance, aesthetic is a major factor in the modern day culture. The website needs to deliver the message that the company is trying to convey, wether it is a store, news, or social site it should be instantly recognizable as such. The internet has become a part of the populations lives and if a business wishes to be successful then they must utilize this vital tool.

The company effectively delivers to their target audience and secondary audience by delivering fun engaging images of their products and collectibles as well as providing emotion provoking text with the

Boohoo is a private limited company owned by Khosla Vinney and the accounts are not accessible to the public. (Please see appendix 3 for more information) However ‘estimates show online shopping will be worth £25bn in the UK this year,’ (Financial Times, 2010) and internet penetration levels have risen. (BBC, 2009) Their main competitors, ASOS’ ‘ sales in 2010 are expected to reach £234m,’ (Financial Times, 2010) so going on this notion, as well achieving the highest online fashion retailer growth last year, Boohoo should be making a profit. The number of visits per day, low overheads and international suppliers suggest so.