Case Study Brand Jordan: Selling a Legend

In the course of competing in the NBA Jordan, preformed consistently. Once Jordan’s team made it to the finals, his team dominated, specifically him. On the website “Michealjordansworld.com”, a site dedicated to sharing accurate information about Jordan, the chart listed shows that in the course of six years Jordan has averaged 33.6 points per final game. This demonstrates Jordan’s elite abilities on the court.

After reading this book, you will likely believe that Jordan is the greatest basketball player to ever play in the NBA. Not only did he have in court issues but he had off court issues as well. His father died and Jordan was very distressed. But Jordan overcame this time of grief and sadness. Jordan won 6 titles.

Michael Jordan, in his prime, was thought of as one of the greatest basketball champions of all time. A shooting guard, standing at six-six, Jordan was able to out play anyone in his position. He started his career at the University of North Carolina, where he helped his team win a national championship. He then was drafted by the Chicago Bulls in the 1984-85 season. While playing for the Bulls, Jordan received many awards such as, MVP, five championships, Olympic gold medals, slam dunk contests, and many more defensive and offensive awards. Jordan simply dominated the nineties and left the game as a NBA Finals winner in 1998.

Michael Jordan has an impeccable taste in clothes, He always looks good and he prides himself to be a “fashion freak”. Michael Jordan is also the best but it not all about they way he plays but the good charisma that Jordan has. Michael Jordan, who took the shooting guard position on the Chicago Bulls, is different from other NBA players. The personality that Michael Jordan has, the attitude that he has while he is on the court, and his unbelievable, and very good moves had make him so famous, so unique, so perfect. Michael Jordan won six championships. Michael Jordan is a person that would never get angry, every time Jordan sees his fans, he shakes hands with them, if the fans ask for his autograph, he is willing to do so and Michael always is happy about it. While Michael Jordan is on the court, Mike acts like a different person. He becomes aggressive, he also focuses on his playing, and he becomes unstoppable. All of the NBA fans admire how Michael Jordan makes those unstoppable moves.

Jordan burst into the league as a rookie sensation scoring in droves with an unmatchable first step and acrobatic drives and dunks and concluded his career as a cultural icon. Hard work, dedication, and the desire

Watching Jordan play and seeing how great he was, influenced many teens and kids around the world.

Is Michael Jordan the Greatest of all Time, I think so and if you don't you should. Michael Jordan went to College at North Carolina for three years, and was one of the best or probably the best player in college basketball. During that time in college Jordan carried the Tar Heels to the 1982 NCAA Championship, and earned College Player of the Year in 1984. Jordan averaged 17.7 points per game in the three season before he thought he was ready for the National Basketball Association. These achievements were amazing in college basketball, some people may make the argument that Kobe or Lebron never went to

Jordan once again had something to prove to the world, that he was still the greatest basketball player to ever play the game, and that he would be even greater in the season to come. Michael Jordan

Collegiately, Jordan’s legacy was established as a freshman when he nailed the game winning shot in the National Championship versus Patrick Ewing’s Hoyas. Even though, the Tar Heels didn’t hoist the trophy in the following years with Jordan, one thing was constant, Jordan himself. Win or lose, no matter the players around him or the level of competition, he would always put on a show. This would hold true as Jordan’s rise to prominence conveyed an analysis of sport’s emergence on the global stage.

Jordan’s journey started his freshman year of high school during basketball season. “He (Michael Jordan) did not make the basketball team at Laney High School his freshman year.” (Jhonson 1) The first tryout of his high school career, he didn’t make it. That would absolutely demoralize a person and break down their self esteem. But Jordan kept at it and kept training to be the best player he could be. “Jordan was only 5’11 his freshman… He grew 3 inches his junior and senior year , making him a final height of 6’6.” (Jhonson 1). With his final height, Jordan would be able to excel at many levels of his game. Making him a national force at the high school level. Jordan would go on to play college basketball at the division one level at the North Carolina University, and then get drafted by the Chicago Bulls. “Jordan is considered to be one of the greatest basketball players of the twentieth century” (Jhonson 1). With Jordan getting a mega deal with Nike to manufacture shoes and many other products, Jordan would go on to make a fortune. Jordan won 6 NBA championships and a 5 time NBA MVP award recipient. Jordan started from not making the freshman basketball team to being named on of the best basketball players of all

Accomplishments Michael Jordan was a great person and had earned many accomplishments and it started as when he was a kid. The rewards he would earn would be 1975 “Mr Baseball” (Dixie Youth Baseball Association).In 1977 he won the Outstanding Athlete (Trask Middle School).Also 1981 McDonald’s All-American HS MVP.He had also led his team to the state championship and won. During to when he started to play baseball people started noticing how talented he really was.

Michael Jeffrey Jordan is known by many people as the best basketball player ever to play the game. Jordan played for the Chicago Bulls, helping them obtained six championship titles in eight years. Now remembered for being the best and the most popular athlete in the sports world. He had a great influence on the people. "Jordan was just another great legend" (Stein 2). Being a role model on and off the court Jordan showed his abilities to play the game and his kindness towards other people, especially those who admired him the most. "His widespread appeal to fans has helped keep basketball one of the world's most popular spectator sports" (Stein 1).

There have been many great basketball players to play the game, but one of them separates himself from the rest. The player is Michael Jordan. He has done many amazing things in his basketball career. He is a good person, a great basketball athlete, and loves to play the game of basketball.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

Michael Jordan has won six NBA championships (MJ23). All six of these were while he was on the Chicago Bulls (MJ23). Jordan was also the NBA finals mvp for all six of those championships (MJ23). This is proving that he was an immense part in all six championships. He won all six with his teammate Scottie Pippen (MJ23).