Case Study: Bridge Public Relations

The company's objective is to discharge the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the public good and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it offers.

During the process of creating the mural artist William Cochran asked the question, "What object represents the spirit of community to you?" How would you answer this question?

The aim of this paper is to discuss and elaborate on the experience, insights, value, and practical training gained throughout my internship as a Public Relations Assistant at Louisiana Delta Community College with the Director of Public Relations Mrs. Darian Atkins. As the director, she develops and executes strategies that create and uphold a positive public image for the college and Chancellor Dennis Epps by working and forming relationships with various members of the media, government, and public. As the assistant, I acted as the support for Mrs. Atkins by researching to construct stories and press releases, completing administrative tasks, and photographing events.

Public Relations—a promotional strategy seeking to establish communication and linkage between the products and the brand community or reference group. Although, this is considered long-term in nature, it is important that the marketers and promoters communicate updates on their products to Jimmy Buffet community.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

Public Relations (PR) can sometimes be grouped in with the advertising and marketing industry, but the industry has continued to expand with the increasing digital media platforms and the need to relay information to targeted audiences. The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (“About Public Relations”). The annual revenue of the global relations industry generated more than $14 billion with the U.S. accounting for $12 billion with experts believing it will keep expanding (“Public Relation Services” 2).

The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our

Along with our skill, experience and expertise we pride ourselves on being a reputable company who produce quality results with professional attitudes.

Our agency is dedicated to building relationships with our clients while providing exceptional service. We value our clients and want to be there to help them through the tough times as well as the

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

I chose Levenson Public Relations. Their Mission Statement is: We Create Connections between brands and customers in a marketplace that demands agility, cohesion and distinctiveness. Initially when first arriving to their website: levensongroup.com visually it appears distinctive with clean lines and inviting blue colors. They also nail the connectivity part as the menu to access information for example the About pages is at the tip of your fingers via the mouse as located midway of the left hand side of the webpage instead of the usual top right hand corner.

For most Public Relation college students and grads, be an intern at J Public Relation (JPR) is a dream comes true. However, earning a spot at their mentorship program is so competitive. JPR is one the top hospitality, luxury lifestyle and social media firms in the USA based in San Diego, Los Angeles, New York City, and London. This boutique agency is made up entirely of hardworking women who have helped the agency to grow and gather countless industry awards including “Power 50” PR Agency List by New York Observer, Top Places to Work by PR News and San Diego Magazine’s list of Coolest Companies. Lauren Knox, who oversees the hiring of interns at JPR, says that they receive over 400 applications per month at each location and only five have

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.