Brunt Hotels Case Study

Marriott's sales grew up by 24% and its return on equity stood at 22% in the year 1987, the sales and earnings per share has doubled over the previous year as stated in the case study.

In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

The hospitality industry in the United States is one of the fastest growing branches of the market economy. The high growth rates of the hotel industry are caused not only by the growth of internal and external economic ties between countries, but also by the growth of foreign tourism. The modern hotel business in the US is a powerful industry, in the full sense of the word. The entire American hotel industry, in the first place, is designed for the domestic tourism market. For example, in Chicago for a year there are 33 million tourists, and only 2 million of them are foreigners.

How hotel companies keep being successful in international hotel industry (IHI). Nowadays, the stiff hospitality industry situation puts more stress on hotels, especially on international ones. Furthermore, clients who purchase hotels’ products are not only for a place to stay, but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation more easily. While localization makes hotel firms better suit local market, local culture and so on. Globalization and localization are not two separate issues; instead they have internal and external links which would affect each other. No

In the year 2000, The Ritz-Carlton Hotel Company paired with luxury real estate developer Millennium Partners to build a $225 million hospitality complex in the heart of Washington DC. This 300-room hotel was set to be the first out of a six-hotel deal between these two companies. The structure of the deal was that Millennium Partners would be the owners of the properties and The Ritz-Carlton would manage them.

Desert Hotel accepted the contract proposed for invoice of 1000 units of kits for $700 per kit plus freight for payment at 60 days of maturity with LC and international sales contract. The shipment from your manufacturing facility in Indiana will transport kits to NY in a week and from NY, the ship will embark on its journey to Cancun and deliver in 4 weeks.

Fairmont Hot Springs in BC, Canada is a world-class vacation destination summer and winter. Sunchaser Vacation Villas offers a timeshare for sale that will make the perfect vacation home for you and your family. You can choose a one or two-bedroom villa with a full or partial kitchen and one or two bathrooms. Villa amenities include attractive décor, decks with barbecues, two TVs with DVD players, washers and dryers and a wired or wireless Internet connection suitable for browsing and email. Owing your own vacation home in Fairmont Hot Springs allows you to enjoy all the fun and convenience of a private residence without the hassle and worry of cleaning and maintenance.

Based on the information I have at the end of Part 1, I believe that the key priority should be to take an ethnocentric viewpoint, by only considering Parent Country Nationals (PCNs) for the management positions, and primarily seek internal, experienced and well qualified staff, as there are many advantages for doing so. Brunt Hotels’ culture, goals, policies and management style would already be known, which makes sense not only financially, but also means the brand can be positively promoted easier, and result in it being less difficult to report back to the home country management.

The Marriott brand has 30 brands in the hospitality industry under the Marriott umbrella and they continue to expand all over the world. Marriott owns around 4,200 properties in 80 countries, and those numbers continue to rise each year. Marriott describes the brands as “individually distinct and collectively powerful.” Marriott’s brands he brands are broken up into the categories of “Luxury,” “Premium,” “Select,” and “Longer Stays,” and within each category they’re further broken up into “Classic” and “Distinctive.” Diversifying the product line, creating new products, and splitting large stock-keeping units into smaller ones both ensure that the parent brand will evolve to meet the demands of consumers and make it much tougher for the retailer to supplant the species with a store label.

From the description of the case study, it seems that the reason lead the Portman Hotel to this terrible situation was that their HR policies were inconsistent with its strategies. The Portman Hotel's philosophy is that if they want their customers treated better, they must treat each other better. They also think the Portman Hotel is a place where they can make their employees feel satisfied with their jobs. Their jobs will be fun and they will fulfill their expectations. The employees will have the best work experiences. Besides, the Portman Hotel expects to be the best employer in San Francisco. They are willing to show their trust and pride in their employees. That's why the hotel considered their "associates" of the highest potential,

Four Seasons Hotels and Resorts have a worldwide presence running more than 60 properties in over 25 countries. Among them are luxurious hotels and top destination spots, making Four Seasons a leading player in the hospitality industry. Its unique management style has enabled it to clinch the top position and becoming a world-renowned brand. The company has geared its efforts towards creative innovative ways to address the needs of their guests while maintaining a high ethical code in all aspects of the business (Hallowell, 2003). Four Seasons Hotel and Regent Hotel brands are the managers of most of the properties. The brand originates from Toronto, Canada where Lsadore Sharp opened the first hotel in 1961. His vision was to develop a chain of luxurious hotels providing quality services and facilities.

Wynn Resorts Limited (Wynn) is high-end developer and operator of resort-style casinos. Wynn offers hotel rooms and suites, gambling, fine-dining, spas, and boutiques. Founded in 2002 by American business magnate Steve Wynn, the company currently has two locations in Las Vegas, Nevada and two locations Macau, China. In 2016, Wynn plans to open Wynn Palace, a 1,700 room hotel and casino in Macau. The company is publicly traded on the NASDAQ Global Select Market under the ticker symbol WYNN.

(Activity A) Based on the information you have at the end of Part 1, what do you think the key

The hotel industry is majorly influenced with tourism which nowadays has a global meaning. The factors that affect a hotel industry can come from many countries because the customers can be from anywhere in the world and not just from the country where the hotel is situated. What is more depending on how popular the tourist