Case Study: Bundle Of Joy

The physical store is an “experiential centre” where customers are able to interact with the brand and although e-retail provides choice, convenience and access, face to face customer service still reigns supreme (business insider article) the physical store plays an important role in the retail industry allowing consumers to touch, feel and take a product home fast. By increasing physical presence, and improving systems and processes, companies will be able to enhance the customer experience.

It is after initiation of this store that it was discovered what means and uses of access are possible that you can make assured a certain spotlight in to having your approach you were sure to have as you might be inspired in having a possible arrangement made for your consumer items bought through an online web store.

One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection.

Corporation (VFC) has multiple channel to customers which are its owned stores, license stores, and e-commerce websites. It has 1401 retail stores only under the direct to customer operations. Also, it has 80 outlet stores in the US. Most of stores that the company operates are full priced stores excepts outlet stores. Additionally, the company sells all of its major brands through online channel. E-commerce sector is a growing market for the retailers, increased 1.9 percent on sales from third quarter of 2016 (US Department of Commerce). The e-commerce sales are accounted 14 percent in the VFC’s direct to consumer business. To attracts more customers in e-commerce market, the company plans to launch additional and specified brand sites in the Europe and Asia. The wide retail network could become a competitive advantage to VFC that helps to expanding its customer base by offering variety of products through its multiple retail channels (MarketLine).

Bundle of Joy is a business selling organic bamboo products catering to infants and toddlers aged 0 to 3 years old. Their online presence has built up since 1 April 2017, and have come to a physical presence on 1 April 2019. Their product categories: clothes, accessories and necessities, have continued to deepen as more designs and product variety have been added to the categories within the 3 years of operation. The collections, which released 3 designs every 3 months, have been changed to release every 2 months in the third year of operation. Through a faster release of new collections, the business was able to capture a larger base of customers as those who look towards new fashion trends for their children look to Bundle of Joy for their purchases.

Going from housewares to clothing, not to mention jewelry and furniture, customers are spoiled by choice. Shoppers always enjoy the fact that they could find everything they want in the same store, saving them unnecessary walks and the stress of not having what they shop for. For example, customers shopping for newborn items will find everything about baby at Macy’s: crib, car seat, baby clothes, baby bottles, and so one. No need to look around; the store is always furnished. Many people like Macy’s for the standard and durability of its products. For example, the perfume bought at Macy’s will definitely last longer than the one bought at any common store, because of its good quality. Macy’s only sales products of renown brands like Calvin Klein, Adidas, and Louis Vuitton. Then, the style and elegance of clothes, dresses or suits bought at this store strengthen this idea of quality of products. Clothes say a lot about someone’s personality, and people should be proud of what they wear, so wearing Macy’s clothes is a personal statement. Macy’s knows how to meet its customers’ expectations by providing what they really like, want, and appreciate. In addition, shoppers choose this store for the perfect harmony between

Department stores Targets, Kohls, and Kmart provides the consumer with a large selection of merchandise for all ages and genders these stores use a multichannel strategy which describes how these corporations incorporate their business’s offline and online channels, this technique is also known as brick and mortar (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). The marketing scheme is to let the customer decide how they want to make a purchase a product through the store, the website which provides more information about the products, a call can be placed to a customer service representative or forms that are included in catalogs can be filled out and mailed into the store. Online shopping allows for comparison shopping to see which store

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

This allow us to support the online shopping market with more capacity and flexibility, which will also help Australian business to grow inside the country and overseas. The partnership has also contributed to our financial performance during the year and is expected to grow over the next years to offer more comfortable and easy delivery options to our customers and consolidate our position as the best service provider of physical, digital and parcel communication of the market.

Unfortunately, due to the rise of Internet usage, many of Best Buy’s customers have turned to online retailers for their consumer electronic needs (i.e. Amazon). A study by ClickIQ revealed that 29% of respondents to a smartphone research survey looked at product in stores before purchasing online. With Best Buy opening many new mobile stores, they should prepare accordingly with online accompaniments to these stores with the opportunity of the Internet. The increase in digital content will in turn provide top-line growth for Best Buy.

Our business objective is to strengthen the online distribution channel and to increase sales revenue by 30 percent. At the same time, our marketing objective is to increase the awareness and the usage of mobile shopping application. We will market the new virtual fitting room features to our target audience who want to have access to new products faster and able to mix and match products on personalized mannequin and who does not want to wait in the long line in front of fitting room. The marketing strategy is consist of Social Media, Email Marketing, In app messaging, Search Engine Optimization, Promotion, Product tie-in and Sponsorship

(Mudambi and Schuff, 2010). The website was able to provide an online platform to these

Furthermore, they offer to the customer the experience to buy in a physical store, compared with Amazon that is one of the strongest competitor, there’s no doubt that the internet, and the mobile web in particular, have changed the way people shop, but there is strong evidence that consumers continue to value the experience of

LCP consulting indicates, that omni-channel retailing aims to deliver a seamless brand experience for the consumer through all available shopping channels, whether on mobile internet devices, computers, in-store, on television, via catalogues, which is then fulfilled through a fully integrated fulfilment and returns operation. “This is not just about the sales front end, it’s about transforming the whole business” (LCP Consulting, 2015).

This is why omni-channel retail is becoming a crucial element in the world of retailers. It allows for seamless shopping through both the digital world and physical world. They should no longer seem separate, but should have the line blurred and the transition between them seem natural. Where retail currently is, this is only beginning to be realized. In the future, the ideal type of retail should have this transition seem completely natural for the consumer and the company. The commercial world has a way to progress before a shopper can have a perfectly seamless omni-channel shopping experience. For now, companies are sprouting the seeds of this new hybrid of shopping. By having this start of an omni-channel presence, companies offer a greater convenience in their customer’s lives. Accompanying this, companies who employ these strategies are often the ones who can prosper successfully in this ever-changing market. Profitability goes up as they can compete with both traditional and online stores. With this new omni-channel retail method, shoppers can also benefit by using tools of technology to find better pricing and quality products, further driving companies to think competitively. Overall, the customer experience is sure to be greatly enhanced in the future as more companies take this approach. New innovative ideas will develop the omni-channel shopping