Case Study - Business 101

Now before I jump into this essay, I will first give you a background on the history of the sport. The original concept that the snowboard is based upon is the “snurfer”. Developed on Christmas Day, 1965 by Sherman Poppen in Muskegon, Michigan. In 1968, Tom Sims furthered the sport by developing the very first snowboard. Then in 1977 Jake Burton Carpenter developed the first bindings and changed the sport forever.

Snowboarding has reached a height in popularity that has some didn’t think was possible. The snow boring industry has grown by a tenfold by now grossing 5 billion dollars a year. Many companies have invested millions of dollars into

The physics of skiing and snowboarding are very similar. They both rely on a downwards pull from gravity. This pull is what turns the potential energy into kinetic energy. As a smooth surface (or two) pass over the snow a small amount of energy is lost to friction. The bottom of the skis or board zoom across the surface of the snow creating heat. The heat along with the weight bearing down on the snow melt some of the snow creating a film of water on the bottom of the surface. Some energy is also lost by through wind resistance of the riders silhouette.

It was pleasant enough to be able to stand comfortably outside in a light jacket or sweatshirt. A perfect day to glide down a powdery mountain along with my best friend. The anticipation was building as I sat in the back of Mrs. Smith’s eighth grade classroom. In a matter of minutes I would be packing my gear into the car and traveling toward impending doom: Sundown Mountain, twenty one runs of exhilaration and danger. At that point in time I didn’t know whether to be excited or nervous. Snowboarding was completely new to me, not too much different than skiing except for the fact that my balance would be shifted differently. I struggled enough as it was keeping my balance on skis. How could I possibly be able to successfully maintain my balance on a board?

I am now a professional snowboarder that is with my friends at Mammoth Mountain, the local resort, preparing for the X- Games slopestyle competition that is a few days away. The slopestyle competition is a snowboarding course that consists of rails and jumps. To score a run in a slopestyle course each rail or jump

Waking up and looking outside, the snow is several inches deep covering the grass, the street, and the snow-banks are knee high. These are the perfect conditions, for one thing, snowboarding. A snowboarder knows the prime conditions to ride and will do anything to make sure they are on the mountain ready to go when those conditions arise. In preparation for snowboarding, you’ll need to consider the temperature, where you will be riding, and what type of gear is needed for the conditions.

Omg! I am going to have so much fun snowboarding! Today in my life I am at a super cool place. It’s in the UP and it’s called Ski Brule. It has all the snow hills you could possibly think about. I could never stop imagine me going down the hill and be so proud of me. But hopefully I don’t break any bones in my body. Because I still have basketball in the winter. But after I just took a soft energize nap. Then… We arrived. OM to the G! It was exactly what I imagined. The people gliding through the snow with their cool snowboards and their ski’s.

In comparison, Sher-Wood offers specific products for a niche market. Despite this, Sher-Wood offers 27 models of player and goalie sticks – a considerably large amount for a company with a global market share of approximately 2% (Zhang & Beamish, 2011, p. 20).

Falling over and over onto the dense sleet surface, with snow penetrating what’s left keeping you warm; your initial experience of snowboarding. Similar to other learning experiences, but perhaps not as harsh. Learning is a journey filled with challenges and sometimes failures. What determines the outcome is whether you can persevere and receive the everlasting reward of success. Learning is what you make of it, may it be learning to snowboard or applying it into the classroom setting. It will be an enriching skill you will be able to apply universally.

This would be a concern for Custom Snowboards and indicates they may not have the

Throughout time, the progression and evolution of snowboarding has increased greatly. It has gone from non existence in the late 1970’s, to one of the most watched action sports in a matter of thirty-five years. The upward takeoff and popularity of snowboarding relies on two people, Jake Burton and Shaun White. Jake Burton back in 1977 had the vision for what snowboarding would be, but Shaun White had what it took to manifest that vision. Evidence has shown that time brings change in sports, history has repeated itself with snowboarding, this history reflects the time & changes that has occurred in America.

Burton Snowboards takes surfing to the mountains, with premium snowboards and equipment. Jake Burton, the world’s first snowboard maker, founded the company in 1977 in Londonberry, Vermont. Despite it being small and privately owned, Burton is the industry leader in snowboards and equipment controlling 40% total market share in the winter sports industry. Burton is a global business with its main headquarters in Vermont, Japan and Austria and worldwide distribution capabilities in over 35 countries. Burton Snowboards operates three factory outlet stores in Vermont, Massachusetts, and Austria. To create buzz marketing, Burton encourages newbie’s to experience the slopes with its Learn To Ride (LTR)

Snowboarding has an amazing background and explanation of how it came to be. It all started with the people who surfed and skateboarded. They wanted something similar to do in the winter. Sherman Poppen was the creator of the snurfer (an early snowboard) in 1965. Sherman was one of the skateboarders who wanted to surf but lived in Michigan. One day he nailed two skis together and attached a rope with a handle to the front thus creating the snurfer. Sherman then called his friends, who were engineers for the Brunswick Corporation and asked them to make some of the snurfers. The Brunswick Corporation made skis, bowling balls, bowling alleys, and bowling pins. The snurfer took the world by storm, but people wanted a safe way to ride. Eventually Jake Burton Carpenter started making a new model called the ski board and this was the first company for snowboards. Jake Burton was a Stockbroker who fell in love with snowboarding and decided to take the risk and start making them. He became the founder of the

P&R Ski and Snowboard Shop sells a range of items related to skiing and snowboarding; we will also sell items suitable for

At its peak burtons controlled over 40 % of the US snowboarding market and remains the market leader despite growing competition.