Case Study : Business Concept Involving Social Responsibility And Employee Care

Their strategy was about customer service rather than profit or revenue. The growth was built on creating new products for the existing target market.

Because corporations are established to profit and shareholders invest money with expectations of a greater return, managers cannot be given a directive to be “socially responsible” without providing specific criteria of checks and balances to which needs to adhere. Therefore, it is imperative to the success of a corporation for managers to not act solely but rather to act within the policies of the shareholders.

Company Q is a small local grocery store chain that has a poor attitude toward social responsibility. After reviewing the given, I feel the chain is more committed to profit than social responsibility. Most companies are in a business to make a profit, however, the difference in what is considered reasonable and what is considered ridiculous comes into play. Most people start companies because it something they are interested in and to make a living. In today’s society the line between outright social responsibility

Company Q does not currently have a positive attitude toward social responsibility. They recently closed several stores in higher crime areas. This has eliminated job positions that were held by residents of the area and taken away revenue from the community itself. This is not being socially responsible. The company just started offering a limited selection of health and organic foods despite that the demand from customers has been there for years. They have also made the decision to not donate day old food to the local shelters, opting instead to waste the food by throwing it away. Company Q needs to make several changes in their company behavior in order to become more socially responsible.

Many believe that business entities should have an ethical duty to be socially responsible, to work towards increasing its positive effects on society while decreasing its negative effects. Many organizations look for opportunities to be socially responsible while also creating shareholder wealth.

3). The external strength of the organization is the principles to that guide the organization to improve stockholder value and quality of services (p. 3). The external weakness includes lower than average of unemployment rate of 3.3 percent that creates challenges to retain competitive employees to meet the shareholder expectations (p. 3).

When an organization partakes in “proactive behavior…for the benefit of society,” it is deemed as socially responsible (P. 155). However, prior to labeling a organization as socially responsible, it is important that we first identify what specific elements of proactive behavior constitute a socially responsible business. To begin, for an organization to be considered socially responsible on the highest level, it must take a proactive approach to doing business. This is defined as “[taking a] approach to social responsibility in which an organization goes beyond industry norms to solve and prevent problems” (P.155). In addition, it is standard for a socially responsible organization to incorporate a larger scope of stakeholders, to include external stakeholders, in their business decisions to create positive externalities, and mitigate negative ones, to benefit society as a whole.

The expectation that businesses behave responsibly and positively contribute to society all while pursuing their economic goals is one that holds firm through all generations. Stakeholders, both market and nonmarket, expect businesses to be socially responsible. Many companies have responded to this by including this growing expectation as part of their overall business operations. There are companies in existence today whose sole purpose is to socially benefit society alongside businesses who simply combine social benefits with their economic goals as their company mission. These changes in societal expectations and thus company purpose we’ve seen in the business community over time often blurs the line of what it means to be socially

Thirty-one percent of employees are at least marginally dissatisfied with their current employee benefits while twenty-six percent are completely unsatisfied (Fronstin, 2013). It is the hope of the company to offset these feelings of dissatisfaction by uncovering what are the most desirable benefits available to employees. It has been found that there is a blatant correlation between employees that are happy working for a company and the success of said company (Stanger, 2013). Figure 1.1 displays benefits that employees find to be the most successful.

With employees placed at the top of stakeholder groups, it’s apparent that the hypothesis for high profitability is a direct influence from positive corporate social responsibility. The boards of directors have to take the initiative to showcase positive corporate social responsibility in order to generate these results.

success factors. However, the company has a few weaknesses and threats they need to address in

Suncor Energy’s strategic involvement in corporate social responsibility is a very important factor for me as a possible future employee. I believe a company who gives back to the community where it operates will treat its employees with respect. Their involvement in corporate social responsibility will create a community that will be fertile with employable talents in the future. This participation in corporate social responsibility is seen as an advantage for the company as it will develop the community in which it draws its resources, both human and material. It will also boost the company’s reputation and corporate image and subsequently attract quality applicants.

Its primary objective was, simply put, to become the “most recognized and respected brand in the world.” This objective required most of the

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.

But at that point of time, the company had a wide range of brands/subbrands. The focus of the company was on product innovation and service network and managing quality proposition.