Case Study : Business Writing Critical Review

Ethos is an appeal to ethics, which gives the author credibility to persuade their attended audience. For instance, both Lukianoff and Haidt give a little insight about who they are, “Greg Lukianoff is a constitutional lawyer and the president and CEO of the Foundation for Individual Rights in Education, which defends free speech and academic freedom on campus, and has advocated for students and faculty involved in many of the incidents this article describes; Jonathan Haidt is a social psychologist who studies the American culture wars.” (Lukianoff and Haidt). Using this rhetorical strategy to start their argument off was a strong approach to persuading their attended audience because it provides credibility to the readers to prove to them that the authors know what they’re talking about and it makes the argument much more effective. Another example of ethos that the authors provide is, “Today, what we call the Socratic method is a way of teaching that fosters critical thinking, in part by encouraging students to question their own unexamined beliefs, as well as the received wisdom of those around them… But vindictive protectiveness teaches students to think in a very different way… A campus culture devoted to policing speech and punishing speakers is likely to engender patterns of thought that are surprisingly similar to those long identified by cognitive behavioral therapists as causes

Ethos is to convince someone of character or credibility of the persuader. It puts author

Meanwhile, ethos allow the reader to view the author as a trustworthy source and builds the author's credibility. An author can do this in a number of different ways, such as using other credible sources to their advantage or by building common ground with the reader. It is especially important for Gladwell’s audience to trust him, as he is trying to convince them that what they believe about success is wrong.

Ethos is known as credibility or ethical appeal. Ethos refers to the speakers’ character, as it would appeal to the audience. We tend to believe a person who we see as a credible

This may be because the definition of Ethos is so vague. Currently, ethos is defined as “the writer’s ethics, which means a writer’s authority or character to deal with a topic.” Many may see this as being an author’s credentials, such as the “Commander-in-Chief of the Army and Navy” given in FDR’s speech. I take this concept a little further though, in that I believe ethos can only be evaluated by reading the whole text. You see, as the definition goes, ethos is pretty much why we ought to listen to the author. For many, including myself, this would include the author’s overall personality and how it prevails throughout their entire text. So, what I gather is that an author’s credibility can really only be truly analysed by understanding the unique style of his work. For example, in his speech, FDR also states “The world will little note nor long remember what we say here, but it can never forget what they did here” This statement gives important insight to FDR’s personality, and his view of himself. From this we can gather that he is overall pretty humble, which, for many, could be an important factor in deciding whether or not someone is worth listening

Next was pathos, which appeals to the emotions or what people are feeling. It connects with the audience by showing or interpreting something the audience relates to or shows interest in. Lastly, ethos is to what extent the audience trusts an author by relying on their word and reputation. The author’s credentials support what they are trying to convey or the message they are trying to send to the audience about an ad or announcement.

Ethos is a rhetorical appeal that Eighner establishes automatically and through the text as well. Eighner is a well known writer, his work has appeared in the Washington Post, The New York Times Review, and many others. He was a graduate of the University of Texas at Austin, his educated mind is displayed through his diction. He uses the word like corrupted, obscure, frankness, and niche. Obviously these are words your average “street rat” would not use. This deems Eighner credibility because he is an educated personnel. Eighner’s

i. Topic Sentence - Ethos is referred to as the trustworthiness or credibility of the speaker and their tone of the literature.

Aristotle, a famous philosopher, came up with the three rhetorical devices. He divided the meanings of persuasion, and appeal into three categories, ethos, pathos, and logos. The article “This is Not About You,” written by Andrew Santella, is about how there are many narcissists in the world. They can be both children and adults. The article mentions three other famous articles that talk about narcissism and how it affects people.

Ethos. It is the credibility of an author, and is incredibly important when trying to persuade towards one side of an argument. When making a claim, knowing how ethos is displayed and interpreted by those listening is essential to creating a strong case. Effective and pure ethos allows those who are listening a reason to trust the given argument. In Sophocles’ play Antigone, Creon and Antigone fight a battle not of swords and shields, but of words; a battle of ethos. As the play goes on, the Chorus’ opinion sways and changes based on the ethos of each character at that current time. Throughout Antigone, Creon’s ethos declines from the first speech with the Guard to his later speech with Haemon because he develops from wanting to do what he believes is right in the sight of the gods to insulting Haemon using petty arguments with ineffective persuasion through the use of pathos. This showcases Sophocles’ message that pride and arrogance will destroy your credibility and undermine the arguments you are making.

A line of reasoned argument must be developed in order to persuade the audience in an effective way. In order to persuade the following things needs to be followed: 1) Focus on the needs of the other party: Listen to the interests of other parties carefully in order to get an insight about their expectations and interests. 2). Argue your case with certain logic: An extensive research must be done in order to develop a know how of one’s own ideas and also those of the competitors. 3) Use positive instead of negative language: It dictates that an individual should make use of phrases and sentences that can persuade or convince audience in a positive and effective way. 4) Sublty complement the other party as it will help an individual to gain more acceptance in the eyes of the competitors.

The use of ethos is to convince the audience that the author is a credible source. The use of this can be viewed in “I Want a Wife” when Brady says, “I belong to the that classification of people known as wives. I am a wife” (Brady). By stating that she is a wife,

Ethos appeals to ethics, and it’s a way of convincing someone about the credibility of the persuader. Whatever you read, whether it’s a news article, commercial, or a post on Instagram, you are evaluating the message for a sense of the character and the credibility of the sender. Our culture teaches us to be doubtful of these messages. Because of this, people strive to influence our opinions by building up their credibility.

First, I would like to start by talking about Zadie Smith’s use of ethos in her essay “Generation Why.” The first example is in the first paragraph. Smith starts off by establishing credibility right away and presenting herself as trustworthy. She states, "'I was there' at Facebook's inception, and remember Facemash and the fuss it caused." This statement made Smith's readers trust her because she was

Ethos is the original art of convincing or as I like to say the original finesse! For example, I remember as a