Case Study : Cafe And Music Essay

4.1.3 How can an E-Business strategy help The Broadway Café attract customers and increase sales?

There are several problems facing Jason Mah and Café D Pownd. One serious problem, which arose from lack of space, was the confusion building in the queues since people had no idea which line they were in. There were times when people had been lining up in the interactive cooking line for several minutes when they actually wanted to be in the pre-cooked line. Another problem was the long lines tended to create a wall of people in front of the soft drink machines, becoming burdensome even with as few as 20 people waiting for service. In order for people to get drinks, they had to barge through a line of people. Usually this confusion caused spills and was annoying for

Marketing is a competitive field that companies outdo each other to make a profit. Café Campesino is a retail-based company that assists farmers to sell their products in a fair and profitable trade. The American coffee industry is that which is on growth with more than 64% of American drinks an average of a cup of coffee a day. The coffee industry just like other agricultural products is affected by a host of factors from climatic variations to fluctuation of prices. This paper seeks to look at Café Campesino's marketing plan in the coffee industry. The paper appreciates the effect

Q1.Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971.

Over the past few years, commercial spaces have become areas for multifunction activities. Along with the availability of gourmet coffee, food, ample seating, and free WIFI bookstore cafes have welcomed a clientele that blends leisure, social and work related activities. In this context, a local popular Barnes and Noble bookstore cafe served as the perfect environment to perform a field observation for this assignment and to explore customer behaviors and reasons for patronizing this particular establishment.

This paper describe Stamford Plaza Hotel Auckland. It is a five star hotel located in Auckland City center. Stamford Plaza as a multinational company owned by Stamford Land Corporation Limited, has strong market position in New Zealand and Australia. Its target market focus on luxury and top level travelers. By using effective 4P’s marketing instruments, Stamford Plaza Auckland attracts loyalty customers and develop new potential guests. We also use SWOT analysis to demonstrate the competitive advantages and disadvantages the hotel is facing with. Via analyzing threats and opportunities, we can give some recommendations on hotel market strategies. Finally, we get the conclusion on hotel outlook.

The location will provide easy access for the students, faculties and community residence. Music Café will operate long hours to cater to the students and other customers that attend day, evening, and weekend classes or are around during those times. In addition, since everyone is always on the go in this "fast paced society", Music Café provides a place to "relax". The Business Model of Music Café and the SWOT Analysis are explained in greater detail on pages 4 and 5.

Butler found some important development opportunities for AD: (1) an increase in penetration rate of AD 's CBU among the affiliates by setting up an efficient IT system for purchasing, (2) external growth opportunities in France by integration of affiliates or acquisitions of independent wholesalers, (3) expansion opportunities in Europe provided by the fragmentation of the industry, (4) low competition on acquisitions because of the lack of players able to afford a dynamic build-up strategy, (5) strong growth potential of industrial supplies segment and (6) potential of development of fleet maintenance and agreements with insurance companies. These opportunities will result in an increase in gross margins through acquisition of independent wholesalers and integration of affiliated wholesalers. Furthermore, a reduction of operation costs can be the result, because of the IT system. With the existence of an efficient IT system, the margins can be improved or the prices can be cut and these effects are even stronger with consolidation / expanding in the European market. Besides these opportunities there is an opportunity for an e-business market. Butler stated this as ‘one edge over the competitors '. Thus by expanding the business (through e-business, acquisitions, integration) and making use of the new technology systems, AD could realize significant margin improvement. These high margin improvements are expected to increase from 32.3% in 1999 to

1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China.

First, Mia Foster should ask Chen to take her to look at all 23 restaurants in China and find out what is going on. The most important thing is to find out how different they are from ones in the United States. Then, she should talk to Louis Chen and take back some of the

* Different owners/franchisers implemented own restaurant management systems * No standards = hard for corporate to analyze sales * Processes broken & communication worse * Different experiences at different Hard Rock Cafés, any bad experience from one might mean losing potential return customer

Levendary Café has grown from a small restaurant that offers soup, salad, and sandwiches in Denver to a multibillion quick casual chain that operates 3500 stores around the U.S. The founder of the Levendary Café, Howard Leventhal managed to establish a strong market position for the Levendary Café in the U.S and succeeded in creating a $10 billion

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young

Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.

There is no doubt that the Phoenix is one of the biggest city in the United States. It has the rich resources and good populations. We can always have fun here during my free time. Being an international student who is studying here, the food here is always the most important thing I worried about. Since I came here, I had tried so many foods here and I think each food own their independent style. Whatever what kind of food they from, I think they both good. But the food I always like best is Chinese food.