Case Study: Caffe Vergnano

* It is a global coffee brand built upon a reputation for fine products and services. It has almost 16,000 cafes in almost 40 countries.

The development of soluble coffee is to help Brazilian farmers avoid hardship and crop waste. It developed a way to make a quality cup of coffee simply by adding boiling water. Nescafe create soluble coffee in order to get quickly to enjoy it. NESCAFÉ brand extend its innovation by offering freeze-dried soluble coffee with the launch of NESCAFÉ GOLD. Over the years, NESCAFÉ diverse products have evolved further to capture even more of the natural aroma and flavor from every coffee bean. Today consumers around the word enjoy the quality, flavor, aroma, convenience and natural goodness of NESCAFÉ coffee in many different ways. Perfectly blended and brewed, this doubles strength café-style coffee with milk gives a rich and flavorful

The nestle had been a very reputed and key company in the market of milk and chocolates and food products, but it had been a long time since they had introduced anything new in the market. So they decided to enter in the market of Coffee machines manufacturing. Although being a multi-dollar Company but still their reputation was at stake as they had been serving the customer with the best possible quality in all aspects.

Green Mountain Coffee Roasters opened as a cafe in 1981 in Vermont. They roasted their own coffee and before long, demand grew and local restaurants and inns began to order their premium roasted coffee as well. Today the Company has extensive wholesale, direct mail and e-commerce operations. Green Mountain Coffee now has a distribution facility and two production sites in

-Coffee: Caffe’ Nero providing European continental-style coffee offering which is different from the American style of its competitors. They providing high quality range of espresso based coffees with unique Italian style blend (Nero secret blending) made up from specific places beans which is exclusive to Caffè Nero. In addition custom recipe with customer size specification. In comparison with competitor in language of coffee customization Caffe’ Nero has less customization to offer to customer. They focusing on fixed menu and recipe. Customer can choose coffee only from original menu and special sessional promotion menu

Coffee has been a subject of research in recent times given the evolving number of alternative beverages that are there in the market today. As history suggest, coffee was first discovered in Africa as a hot beverage in the 11th century and since then it has become the preferred beverage of choice for many. As such, it has become a global industry that provides massive employment to millions of people worldwide. In fact, if the recent statistics of more than 400 billion cups being consumed globally are anything to go by, then coffee can be rated among the most popular beverages globally (Simon 2009). It is because of this demand that saw the formation of a major corporation in the coffee industry. Such corporations are inclusive of

The challenging task that arises with this expansion is how Costa will drive traffic towards these stand-alone self-service coffee machines. The popular belief that coffee from vending machines lacks quality in regard to taste, hygiene & personalization in regard to the human touch might be an area of major concern and act as a barrier to success.

“Starbucks is known as one of the foremost retailers, roasters, and brands of speciality coffee in the world after working hard in getting succeed.” They are obligated to offering customers the premier quality coffee and the highest coffee familiarity, while functioning in techniques that generate social, environmental, and economic advantages for the society in which they do their business. (Super brands, 2012) Similarly, “they are functioning and authorization beyond than 8,500 coffee shops in more than 30 countries. (Starbucks, 2013). Furthermore, they offer a variety of regular or decaffeinated beverages, comprising at least one coffee of the day with our own choice of Italian-style espresso beverage, cold blended drinks, and a variety of finest teas and packaged roasted high quality of entire bean coffees.” (Starbucks, 2013) They also offer a variety of fresh pastries and confectionaries, sodas, juices and coffee making accessories. Furthermore, they wholesale their whole bean coffees via famous trade group and supermarkets. (Starbucks, 2013) Additionally, they manufactures and wholesales bottled Frappuccino Coffee drink and a finest ice creams via its joint ventures, partnerships and proposals by its entirely owned supplementary, Tazo Tea Company. The company’s main attempt is to touch the success and become the famous and respected brand in the world.

Cafe Vergnano, being a family owned business is deeply rooted in their culture. Their unique roasting methods and other process can be used to gain a competitive advantage in other countries.

Walking down any high street in the UK or Ireland you are bound to come across a Starbucks or a Caffe Nero. They are staples for the average consumer, after a day of shopping, just before work, or nipping out for a break, these places serve our expectations and crave for caffeine. But what are our expectations? Do we just want the coffee or are we subconsciously lured by the aspect of the coffee being ‘traditional italian blend’ Do we go into Nero thinking we are slightly cultured while sipping on a cappuccino amongst the Italian Decor? Tatler claims it's ‘the best espresso this side of Milan’ , which they now also use as their tagline, so it must be a pretty accurate experience to the little coffee bar snuck at the back of Piazza del Duomo

Café Coffee Day, popularly known as CCD, is an India based chain of coffee houses established by Amalgamated Bean Coffee Trading Company (ABCTC). Cafe Coffee Day set up its 1st store in Bengaluru, India in 1996. ABCTC, which is based at Chikmagalur in Karnataka state, grows coffee about 10,000 acres of plantations. It is also the largest producer and exporter of Arabica beans in Asia. V. G. Siddhartha, an Indian businessman from Karnataka is the founder of CCD. Today, CCD is among India’s favourite coffee shops. The company’s mission is to be the best Cafe chain by offering a world class coffee experience at affordable prices.

I would like to talk about my new company called Coffee & Me. It is a chained coffee shop nationwide. Below is my strategic planning. I will discuss these 8 points. Mission statement, legal structure of business, organization chart or key management, barriers to entry, Core competencies, SWOT, key performance indicators and industry analysis. (Hunger, J. D., & Wheelen, T. L. (2014)

Another issue faced by every business venture was to attract and retain the customers. Kim launched a marketing program which was not tried by anyone else in this sector. The company tied up with iHQ, one of the biggest talent agencies and they together produced a TV commercial featuring Ye Seul Han, a popular Korean actress.

The product offering of the new market entry is an espresso machine with suitable espresso capsules. In accordance with the positioning efforts, the essential customer benefit of the product is providing high quality espresso. The augmented product of this market initiative is convenient usage in multiple places. Consumers can make their own espressos wherever the espresso machine is available.

Seven years ago, Dang Le Nguyen Vu, director of Trung Nguyen Coffee Co Ltd, was nobody but a medical student whose parents are poor workers. Nurtured by the aspiration to make a fortune for himself and his country by selling processed coffee, Vu, in 1996, opened a coffee roasting facility in Dac Lac -- the kingdom of coffee in Vietnam - with a total workforce of only four, including himself and three of his friends.