Case Study : California Pizza Kitchen

2004 Words Dec 7th, 2016 9 Pages
California Pizza Kitchen is one of the leading casual dining restaurants in United States that mainly focus on providing hearth baked pizza. California Pizza Kitchen is known as CPK within the domestic food industry and founded by Richard Rosenfield and Larry Flax in 1985 in Beverly Hills, California. California Pizza Kitchen highly values the satisfaction from its customers and a positive return to the shareholders. In order to achieve the company’s goal of taking a leading market share in the pizza marketplace as well as casual dining restaurant chain, the innovation teams work dedicatedly and committedly on the restaurant’s menu development by designing innovative premium pizza with a wide range of toppings selection.

With several outstanding qualities of the company such as providing family friendly environment, innovative menu and relatively low priced dishes, California Pizza Kitchen has grown rapidly in the past years. By 2007, the company owns 213 restaurants in 28 states as well as 15 international franchises locate in 6 countries. Currently, California Pizza Kitchen operates by three restaurant models which are Full Service, ASAP and LA Food Show Grill and Bar. There are in total 249 Full Service restaurants and they are the primary revenue source and generally accounted for more than 90% of the company’s total revenue. ASAP restaurants are designed for busier customers that don’t have time to eat at restaurants. These restaurants are usually smaller than…
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