Case Study : Camp Bowie Technologies

I have been asked to evaluate the marketing strategy for Yorktown Technologies.Specifically, what strategy they should use to become more successful by reaching their full potential and operating at an increased profit. Yorktown Technologies, in the beginning, had projected sales of $4,000,000. Unfortunately, with the absence distribution strategies and a marketing strategic plan, they only made a profit of $500,000. Expenses during the first years were $620,000 producing a loss of more than $120,000. Yorktown Technologies needed to focus on a new successful marketing strategy that will help the company reach its revenue goal.

And the customer are sensitive to the price since those products are using only few times and need to be change all the time.

Regarding the on peak/off peak distinction, I think it is a powerful argument. Most people understand what it is and the fact that we can have unlimited time on off peak hours is a must have for every operator today. Just like with the buckets, it might add a complexity at first, but it is something that the customer has understood and therefore we speak the same vocabulary. The big problem that ruins the consumer experience is the addition of these variables. Indeed, you need to compare all of them between different carriers to find the better deal. I would also add to these variables the price of the actual mobile phone with the

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

This milestone, which covers Section II of Final Project Part I, should be a paper structured as follows:

Changing technology may affect the demand for a firm’s products and services but on the other hand due to technology businesses can have systems that provides faster services like the retail businesses have systems that does stock control, cash and customer service.

We think that companies should calculate their break-even point for their goods and services and to charge the prices according to that figure. This way, they can make sure that their price covers their expenses. In case of AT&T’s text messaging they are charging much more than the cost. But because there are only four national carriers in United States and they control 90 percent of the market, and text messaging had become widely popular, they can afford high prices. They are considering the demand of the service and pricing the product according to demand and supply.

As a consumer, we all get frustrated when we think a listed price is “too high” whether it is a necessity, and we have to buy it, or we just really want it. Some of the largest complaints by consumers today are directed towards the cost of goods. Marketing research has shown us that the costs of some items are being intentionally raised based on aspects of the individual who is making the purchase. The manipulation of prices can be broken down into three main issues: price fixing, price gouging, and price discrimination. Are there any positive or beneficial reasons to do this? Yes and no, the following paragraphs provide information about each practice individually.

The wireless industry is extremely competitive and customers are looking to make the best bang for their buck. This is why Cricket Wireless also has an adaptive culture. “Leaders and followers in adaptive cultures care about customers and the internal alignment of people with processes to meet external demands. They value quick and decisive responses, risk taking, creativity, and innovation, while keeping the best interests and integrity of the organization in mind” (Weiss, 2015). My company has proven to take risks and at times, we drop the prices of phones to meet customer demands before the competition does. Wireless carriers lose out on money with new customers, which is the risk they take by lowering the price of handsets. If new customers receive great service and they enjoy their experience, then they are more likely to continue service with our organization. The company will then make a profit off of

Using the information in the data and your own economic knowledge, evaluate the economic case for and against governments attempting to influence how mobile phones are manufactured and used. (25)

In the opinion of Baumol and Blinder (2011, p. 235), "monopolistic competition is a market structure characterized by many small firms selling somewhat different products." The authors in this case further note that the output of each entity is small in comparison to the market's aggregate output of competing but closely related products. With that in mind, the mobile phone market exhibits some key characteristics of monopolistic competition. In this market, customers in need of mobile phones are presented with a wide range of options to choose from. For instance, a customer who enters a mobile phone handset shop has the option of purchasing a Motorola, Nokia, Samsung, Blackberry or even an LG handset. All these products despite being closely related are also largely differentiated. As Tucker (2010, p. 268) notes, "the key feature of

Justification: The recent catastrophic (Hurricane Maria Aftermath) rains and sustained winds have caused havoc, resulting in the most damaging floods within Fort Allen premises to include all facilities (Classrooms and Soldiers’ Living Quarters) assigned to the 201st Regiment (MF) RTI. Consequently, not only is it having devastating effects on livelihoods all infrastructure has been severely impacted in the affected areas including telecommunications that prevents this organization from conducting any training scheduled until facilities are fully recovered.

The United States of America is ranked first in the world of the consumer market, this is especially true when it comes to electronic devices such as smart phones. The most popular smartphone on the market is without a doubt the Apple iPhone, this is the very device that completely changed what we as consumers expected when it comes to what our cell phones should be capable of doing for us. This is the phone that created the “smartphone” markets and brought back a very needed and lacking sense of competition into the mobile device market giving consumers options and innovating once again. As consumers continue to purchase the new iterations of this device year after year, we ignore the moral issues that are involved with the manufacturing

Aside from the impact on price, the opening of an economy attracts imports into the domestic country, which results in the provision of variety for consumers. For example, eleven mobile phone companies control 66.6% of the world market share, inclusive of Samsung, Sony, Apple, Nokia and Huawei. These companies originated in Korea, Japan, United States, Finland and China respectively (Williams, 2015). Consumer’s gain from choice and, therefore, higher utility can be achieved.

1. While brands differentiate between different Smartphone to a certain extent, smartphone in the same price range have mostly the same function3.