Case Study: Canadian Magazine Dispute

For example, most magazines focus on American celebrities and American trends. People’s magazine is very popular, with 3 527 541 copies paid and verified. It’s an American magazine that talks about celebrity gossip. Reader’s Digest is also quite popular, with 4 288 529 copies paid and verified. It’s a general interest family based magazine.1 There is also Twist, a magazine popular among teens. It teaches them about all the different beauty and fashion trends that are currently popular.2 However, these magazines almost never touch upon what’s happening in Canada, as people assume that what’s going on in the USA must also be happening in Canada. While that’s not completely true, events happening in the USA will likely affect Canada in one way or another. Pierre Elliotte Trudeau even stated, “Living next to the United States in some way like sleeping with an elephant. No matter how friendly and even tempered the beast: one is affected by every twitch and grunt.”3 Finally, Canada covers a lot of what’s happening in the USA but the states don’t do the same with Canada. As Canadian author Margaret Atwood said, “The boarder separating the two countries is like a one-way mirror through which Canadians can see the United States but Americans can’t see

The main purpose in Carr writing this essay is to expose the small amount of diversity involved with the magazine industry, which has always been

Visually looking at the two different covers, the amount of space given to the 2-3 major stories was about the same. In both, the biggest space was taken by the pictures. In the NYT, an image of stalled cars on the highway in Atlanta took the biggest space and the next biggest was an image of two children crying with a chard car behind them. In the WSJ, there was a collection of charts that displayed data about the stock market and another of stranded people sleeping in a store in Atlanta. Both of the newspaper share this trait, the most of space going to the pictures. Another similarity would be that the written articles shared length, for example in the NYT the story of obesity and Russian missile test were about the same and in the WSJ the articles of Reid and movie productions were also about the same.

Ever since the 1950’s more of the American culture has been known to influence Canadian ways of living through the media.

While some may agree that it is not appropriate to keep selling and buying a newspaper every few months, using several different strategies and laying off employees that are essential to the newspaper in order to keep it alive has certainly not work in the past years. The price tag keeps falling every year, while, the amount of money needed to keep publishing daily editions increases. Currently, the newspaper does not have the capacity to investigate and report all the potential news in the City of Philadelphia as the number of staff has immensely decreased in the last several years. Subsequently, there are numerous local business owners in Philadelphia that are fighting to find a solution to the problem. The Philadelphia Inquirer has been in existence for almost185 years. The paper was a key source of news during the Civil War, the Great Depression, World War I and II, shutting down the Inquirer will end a key role in the evolution of the American

Canada is considered to be a cultural mosaic, where all cultures are embraced opposed to a melting pot where it is expected to adopt one culture. Government regulated media is more favourable than policies based off of self-regulated solutions when addressing Canada’s media industries and cultural needs. Canadians place importance on national identity and without government regulated policies, the content in the media would have minimal Canadian information. According to the Aird Commission, when Canada’s media was operating through private enterprise, many stations expressed conflicting content, however, with state regulated media, broadcasting allows the nation to have a unified vocation. One unified message being sent to the nations citizens is more beneficial than multiple broadcasts on differentiated and insignificant information.

The Canadian Magazine Dispute is one of the unmistakable clashes with suggestions for social concerns. It is one of the few issues inside and out that were embraced for the sake of shielding nearby societies from globalization. The debate originates from offering of the high rate of remote magazine, which are American, making a negative effect on the Canadian magazine industry.

Furthermore, both these magazines portray the

I suspect that the real motive of the Canadian government was not to protect Canadian culture in this dispute with the US. But rather, it seemed to concern more with political and economic factors. As appeared in the article, the Canadian government finally gave in and went on to settle the dispute (The Levin Institute, [1]). To me, that seems somewhat irrational to suddenly give up on one’s culture like they did, when the US threated to retaliate with trade barriers. As a speculation, I believe the dispute was motived by political and economic concerns. The Canadian government was attempting to defend the local media from a total domination by foreign media since it implies that Canadian businesses will be paying foreign corporations to have their products and services advertised on a magazine, even when local magazines have the capacity to provide the same type of service. Simply put, the concern seems to be related to the higher outflows of capital.

In order for a company to consistently excel and become successful long term, it is important for them to use SWOT analysis and PEST analysis. Using these tools allows companies to consistently re-evaluate their current standing and take both preventative and advancing measures to ensure success for the company in coming times. Both USA Today and Hearst Publications are involved in keeping the public updated on current events and trends.

The next step is securing a list of the all unit of observation, the magazines. The sampling method that I would use is for this research would be random selection. My sampling frame for the research would be British Columbia, because of lack of resources. To acquire a list of magazines, I would first go to libraries and check the archives to get listings for magazines of all genres. As I already mentioned, I would be interested in

readership, and three-fourths of those newspapers are the largest in the U.S. A mere 18

Opportunity is the key word for the newspaper industry right now. According to experts, neither digital advertisement revenues nor paywall subscriptions are the answer. Innovation needs to be present in order to define the future of the industry. For example, some added value needs to be present to merit the payment for content that was previously free or can be found using numerous substitute products free of charge.

I will investigate various factors, such as organisational structure, culture, leadership and management of the British Vogue Magazine. I will use relevant theories to support the report. By using the relevant theories, I will explain how those factors help to function effectively and achieve the organisational goals.

A tabloid is smaller than a broadsheet, usually being about half the