Case Study: Capstone Artifact

Walmart.com brings the convenience, great merchandise selection, friendly service and Every Day Low Prices of your neighborhood Walmart to the Internet.

Wal-Mart Corporation is one of the largest retail stores in the world. They serve customers in meeting their needs with low cost saving items. On October 31, 1962, Wal-Mart was founded and incorporated by Sam Walton in Bentonville, Arkansas. Mr. Walton went into business because he felt that items sold were too high for the average customer to afford. His focus was to sell products at low prices to get higher volume sales at a lower profit margin. He bought bulk products from different suppliers so he could incorporate savings into his pricing to lower cost for customers. Under the savings cost concept, Wal-Mart grew rapidly and surpassed its competitors in sales and generating profits.

Wal-Mart was conceived and founded by Sam Walton in 1962, at Rogers, Arkansas. Sam Walton started with just a few small variety stores, funded with borrowed money. His goal

This simple chant summarizes the importance of finding a store that is a convenient location from your home. No one, including myself, wishes to go miles out of their way on a simple grocery run. Again, in this respect, Wal-Mart has clearly won. There is a Wal-Mart in practically every town. Unlike Kroger’s, which is only in bigger towns. In addition to the physical stores both stores offer online shopping for all groceries except those that need to be refrigerated. Considering these things, I prefer Wal-Mart over Kroger’s in terms of location.

Walmart Corporation was open in 1962 by Sam Walton. The first Walmart was open in Roger, Arkansas to save money or better people life and live a better. Walmart has over 8,800 stores sites in 15 countries with 2.2million employees worldwide. Bentonville, Arkansas has the headquarters and distribution center of Walmart. The discount departs stores are known as the original stores.

When it came to shopping, I used to go to two stores, Wal-Mart and Target. Now I just go to Wal-Mart. Between the two of these stores, Wal-Mart is definitely the best, not to mention the most beneficial. They have everything you need and more. Who wouldn’t love a store that has the best customer service, quality and much more?

Furthermore, Walmart’s website is said to be plain boring as compared to Amazon.com. The eye-glazing treatment begins at the home page, which is a long list of categories. And when you try buying something on Walmart.com, they don’t even give you the basics, only a jargon-filled quickie list of features with no explanations. Besides that, surprisingly they have fewer choices as compared to Amazon. On the other hand, when you try to buy something on Amazon, especially books (books being what Amazon started their business with), you get reviews from Amazon itself and also from customers who have used the products. They also alert you to related products and a table for you to compare similar products. These are some of the

Regarding the target segment Walmart.com is trying to reach; recent research indicates that profitability is closely related to local strategy. (Harvard Business Review, September 2005) Local environments still have different tastes, business practices, cultural norms and other characteristics. Simply offering internet connection to those customers may not be enough to create consistent online sales form them. Local retailers may server these segments better and offer customized services due to their small customer base. Therefore, Walmart.com is facing two obstacles: local retailers and customer buying habits. Changing them may prove to be a difficult undertaking.

Wal-Mart is widely recognized as one of the leading discount variety store chains. It is the nations largest discount department store chain, and also one of the largest discounters in the nation in terms of sales dollars.

When Sam Walton founded the first Wal-Mart in 1962, the idea of bringing in a discount-shopping store into rural America was almost unheard of, except for the local five and dime stores. When Walton noticed that he had a lot of competition from regional discount chains, him and his wife Helen traveled the country to study other new retailing concepts, and were convinced that it was the wave of the future. With Walton's vision, Wal-Mart grew to be a multi-billion dollar, international company, operating about 4,600 stores around the world.

Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail

What is Wal-Mart dong that seems to fit a definition of “successful” e-commerce operations? What cold they do better? How does shopping on-line compare to your experience looking for a similar type of item at a bricks-and-mortar store? How does this site compare to other experiences you’ve had with e-commerce??

Wal-Mart was started in Rogers, Arkansas during the early 1960’s by Sam Walton. (Ghillyer, 2010). Walton traveled all around the country researching what consumers wanted in a retail store. When Sam Walton fist opened Wal-Mart he

Walmart strives to bring good value to its customers under one roof. They provide a wide variety of goods and brands at competitive prices.

The global player Wal-Mart operates in 14 different markets all around the world, serving 176 million customers every week. Today, the second biggest company of the world, concerning turnover which amounts to 312,427 million US-$, categorizes its operational facilities into five divisions. Among those divisions are the Wal-Mart discount stores, offering convenience and low-priced goods. Wal-Mart supercenters are the biggest stores, being open 24/7 hours and employing a workforce of 350 people, selling all kinds of groceries and general merchandise at the lowest possible price. Wal-Mart neighborhood markets are specified in