Case Study : Charleston Shoe Company Essay

Discourse communities are all around us—we all belong to a discourse community. A discourse community is a body of persons who share common and unique modes of communication or discourse (“Discourse Community”). In order for a community to identify as a discourse community, the community must possess six defining qualities that categorize it as a discourse community. As defined by John Swales, a researcher and professor of linguistics, discourse communities “have a broadly set of common public goals, mechanisms of intercommunication among its members, participatory mechanisms to provide information and feedback, one or more genres in the communicative furtherance of its aims, an acquired lexis, and a threshold level of members with a

A discourse community comprises of a group of people sharing a common and distinct mode of communication or discourse, especially within a particular domain of intellectual or social activity (Oxforddictionaries, 2017). Some of the discourse communities I consider to be a part of, include an Indian joint family, my peer group, high school education in India, the Apple community and education at Pace university.

A discourse community is a social collective that shares ideas, goals, values, and themes. Discourse communities existed in all facets of life, and are important to each individual’s social life. We all belong to varies discourse communities. The people you hang out with, the social networks you belong to, and even your favorite sports teams are discourse communities. Today we will look at a specific one; we will look at the discourse community of Mixed Martial Arts.

To be a part of a discourse community, one must be credible, possess factual knowledge and draw on the values of its members to be accepted into the community. At the same time, a person must learn typical ways people in that community communicate and argue. They share a certain genre—type of writing. Members of discourse communities provide information and feedback that are imperative in order for that discourse community to grow. In the following paper, I will discuss three discourse communities and a genre that they typically use: people who read Nutritional Facts religiously, college students, and industrial organizational psychologists.

The discourse community I have chosen is within my sorority, Delta Delta Delta (Tri Delta). There are many stereotypes associated with Tri Delta, and that is the most irritating thing about being in a sorority. Anyone from my high school would insist that I am not a sorority girl if someone were to ask them. When I started my fall semester, I was not expecting to rush because once again again, I am not the “sorority type”. Greek life at Boise State is unlike any other campus. Some may think that being in a sorority is all about social standing, parties, and being better than the people around you. In reality, it is the exact opposite. For the rest of this paper, I am going to prove to you why Tri Delta is a discourse community.

James T Porter describes a discourse community as a group who “Shares assumptions and what objects are appropriate for examination and discussion”, in other words; a group of people who are in some way or form connected. So, take engineers for example where every member pays the same price for entry, an engineering degree. This would mean that from day one every member is indoctrinated with the same way of thinking and share a common knowledge at the core of their education. The shared goals of the community are to design, develop and create new feats of engineering in their respective fields. In order for engineers to accomplish their goals, they need to work together and communicate. But, how exactly does an engineer communicate if they are

Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.

The heuristic that is used for this research guide to identify a discourse communities is the six characteristics that John Swales identifies in “The

An example of a discourse community I choose to talk about in this paper is the JPS Nail Salon located near Elvis Presley Boulevard. I recently became a part of this particular discourse community group by volunteering to help out on the weekends. I thought it would be interesting to dig a little deeper as to how discourse community works out as a whole.

The Damn Heels case study is about a female business student form Ryerson University in Canada. She came up with the idea to turn heels into flat bottomed shoes. The reason behind this was to allow women to wears heels during the main events they were attending, and then when the events were over they could then transform the heels into heelless flat bottomed shoes. These shoes are planned on being issued at a lowered price point of $20 dollars compared to their

As part of daily life, we communicate and connect ourselves with certain communities. School, jobs, families, sports, extracurricular activities, and many other communities are just a few we come into contact with. Although these may seem to appear the same, there are specific types of communities such as a discourse community. A discourse community is a group of people involved in and communicating about a particular topic, issue, or in a particular field (Webcourses, N.d, Website) that has a share a common set of goals and attempt to achieve these goals (Swales, 1990). According to researcher and educator, John Swales, there are six characteristics that define whether or not a community is considered a discourse community. Following the criteria Swales states is necessary to be a discourse community, I did an in depth research on the American Sign Language community. Through my study, I was able to meet all six characteristics.

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

A discourse community is a group of people or communicators who share the same common goals or interests and use different forms of communication to achieve these goals. Some of these forms of communication may range from reading, writing, the use of technology such as blogging and emailing, and even visual art such as painting and drawing. As an English major focusing on the aspect of creative writing, the discourse community I so happened to be associated with is of the English subject. The discourse community of the English literature is made up of many people, genres of literature, and even terms. The discourse community of English literature can be traced back to as early as the year C.658 with the development of Anglo-Saxon literature. Some influential eras of English literature include : Romanticism, Victorian literature, Medieval Theater, Poetry, and the Elizabethan Period. Of course with every discourse community there are a vast number of people who help to make it up. In the discourse community of English some of these people include author and playwright William Shakespeare, author Mark Twain, author and poet Jane Austen , and a slew of famous African-American authors some including Toni Morrison, Alice Walker, Lorraine Hansberry, and poet Maya Angelou.

Due to financial hardship, the Nyke shoe company feels they only need to make one size of shoes, regardless of gender or height. They have collected data on gender, shoe size, and height and have asked you to tell them if they can change their business model to include only one size of shoes – regardless of height or gender of the wearer. In no more 5-10 pages (including figures), explain your recommendations, using statistical evidence to support your findings. The data found are below:

For the purposes of this paper, I will be using the criteria that were outlined by John Swales for what classifies as a Discourse Community. Swales said that for a community of individuals to be considered a Discourse Community if must meet six basic requirements. These requirements are that "there are common goals, participatory mechanisms, information exchange, community specific genres, a highly specialized terminology and a high general level of expertise" (Swales 224). We will explore these requirements further as we look into whether Reddit fits them or