Case Study: Chiara Ferragni And The Blonde Salad

Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).

Lovelock begins talking about Instagram, a social media platform which is used to share pictures with your followers. He talks about how people tend to upload photos with the #transformationtuesday, claiming to have transformed their physical features. As more pictures that are being recently uploaded within social media, the further we see people enhancing their photos to become flawless. As we dig further into the social media side of the internet, we are going to see just how much influence society has on people and their decision to become who they perceive as perfect. Throughout the

Currently, people are living in a virtual world that is dominated by social media; the influence of emergences of social media platform, such as Facebook, YouTube, has far beyond the imagination of people（Pennsylvania, 2011）.There are an increasing number of people who are willing to use social media to manage their identity, which offers a large amount of opportunities for those audiences who want to standing out from the crowd.(Matthieu; Serge et al, 2013) But because of information overload, to some extend, social media are probably making it harder for them to differentiate from the counterpart .In view of the fact, how to manager personal identity has been view as a vital

According to Annette T. Rottenberg and Donna Haisty Winchell, “ we live in a society where appearance matters” (pg. 697). A design that has been shown through numerous campaigns is the true believing that popularity and physical appearance are what makes people wealthy. Or being “well liked” can make a person successful. Observing the influence of the capitalistic myths throughout the American Dream can showcase how modern society is obsessed with physical beauty. As of now, people are aware that social media has had an extraordinary influence on society.

This paper examines the formation of the identity in the late modern society compared to the traditional society. There has a been high-tech development in our present society, which makes communication among people easier. In order to reach a better understanding of what characterizes identity formation in the late modern society, theories by Anthony Giddens and Erving Goffman will be used. Today, we have the opportunity to create our own virtual identity through social media. This paper analyses the American Documentary Catfish, with particular reference to relevant non-fiction and fiction codes. Catfish is a magnificent specimen of how easy identity can be faked on social media. The analysis shows that sociologist’ theories is an important

Does fashion blogging reify certain norms of femininity, or challenge them? What does the act of selling cupcakes have to do with gender? What does the popularity of 50 Shades of Grey say about women’s desires? How do these cultural forms tell us anything about gender at all, and why are they deserving of our attention?

IT’S no secret that society’s perception of the world and ourselves is strongly shaped by social media. Popular networking sites such as Instragram, Facebook and Tumblr monopolize any current trend, magnifying it and making it widespread and visible.

Instagram is a social media base that can aid business revenue by simply following certain guidelines to market any product. In Rachel Daley’s “21 of the Worst Instagram Marketing Mistakes & How to Fix’ Em” written for MadeFreshly, there are many strategies for marketing, therefore Daley was very insightful on what to do and what not do to succeed in marketing a product; however, her credible advice only scratched the surface and should have gone beyond the basics of social marketing. As the article unfolds there are four rhetors that become quite evident: Daley, and MadeFreshly. Additional rhetors include the world of businesses and the public, since the audience of Instagram includes the World Wide Web.

This is the personal philosophy of the single-soldier-army behind popular blog ‘Ponytail Journal’. Lauren Yates started out in the blogosphere in order to better brand herself in the modelling world. Thinking it would act as a complement to her career - to share her lifestyle and character out of the view of professional camera’s, but Ponytail

This article looks at gender issues and women's position through social media. The author notes that Facebook began as an online collection of pictures of college age women designed for men to objectify; by rating and commenting on their profile pictures.” Social media like Facebook has maintained a fraternity-like culture in some respects.” The

Online social networks have become increasingly populated arenas for much of today’s population, especially with regards to high school and college students. Networks such as Facebook, Tumblr, Instagram, Vine, Twitter, etc., enable users to create an identity and present it to others by allowing them to share various aspects of their lives. Because individuals select their own content, the resulting representation can be either a true or imaginative reflection of the user. The attitudes, perspectives, behaviours and actions each individual chooses to present, shape their identity within the social media universe. Like most other web-based content, the pursuit of authenticity is assumed to be at the heart of these social media networks, playing an important role in our online interactions and our decisions about what web content we believe to be reliable. But, what about when the network structure allows users to create, post, and interact with anonymous identities? Anonymity eliminates the need decipher authenticity, however, it creates an issue by protecting the negative actions of empowered users.

Fashion is a form of expression and with its ever changing ideas and trends it explores and creates an array of identities. As Bennett, A. (2005) states “Fashion…provides individuals with a key means through which to manage their identities in the context of everyday life”. I wish to explore how fashion has developed to which identities can be created by oneself and what is around in everyday life and culture that may influence choice in dress. Is fashion a form of agency or structure? I will continue these ideas around gender and in particular fashion photography and how in which gender is represented within the popular mainstream media. Looking at if fashion photography plays a role in challenging gender roles, and therefore creating new ideologies of identity. Or, does fashion photography intertwine with the rest of media in its representation and stereotyping of both genders? Helmut Newton will be used as a case study and the interpretation of his work. This study will also look at the theory behind androgyny and continuing by also looking at dandyism and if these concepts are being constantly played with in the fashion media.

Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see

Living in the 21st century requires one to stay current with latest technological advancements. Ever since the development of social networking sites, people are now able to create a carefully-crafted identity for themselves. This has led psychologists to question how well these online personalities match the person in front of the computer. The innovative branch of media psychology looks into how social networking portrays individuals and initiates human interactions within a society.

Beauty and fashion bloggers tend to review these retailers extremely favorably, usually after partnering with the retailers through so-called “blogger programs” to receive free clothes in exchange for positive reviews and a flattering camera angle while they model their latest clothing haul (Porter). Popular bloggers wearing and promoting the hottest fashions can contribute greatly to increased desirability. According to Nia Porter, author of Racked article “Are High-Fashion Copies Actually Legal,” bloggers with high social media influence (that is, bloggers with a larger-than-average following) that participate in blogger