Case Study: Chic-Fil-A

The company of restaurants started in 1946 when Truett Cathy opened his first restaurant in Georgia. They are credited with inventing the Chick-Fil-A’s boneless breast of chicken sandwich. In the 1960’s, he pioneered the opening of the restaurant in different malls in Atlanta. It has grown to become the largest quick service chicken restaurant chain in the United States based on their domestic annual sales and with over 1900 branches countrywide. The restaurant is privately held and family owned and has been progressing in the delivery of exclusive services to all their customers. The mission of the restaurant is to give identity and value to their clients and the vision is to be America’s best service quick restaurant.

I have certainly not heard anyone say anything cynical about Chick-fil-A’s customer service. Seemingly, the workers are constantly in an upbeat and serving mood. Occasionally, I would joke and exclaim “Chick-fil-A employees treat me better than my own family,” just to emphasize how courteous the employees are. Optimistically managing customer relationships is the essence of a successful organization and Chick-fil-A has proven that to be true, coupled with grade A customer service. In a world where it is rare to receive exceptionally mannered and courteous customer service from fast food restaurants, Chick-fil-A is in a category of its own excelling past customers expectations. According to Fast Company, at the end of each transaction at Chick-fil-A,

On Friday, December 4, 2015, I was dispatched to 3912 N Roxboro St , Chick Fil A in reference to a fraud call. Upon arrival, contact was made with Mr. Austin Franks, the store manager.

Chick-fil-a is one of the fastest growing quick service restaurants in the United States. Specializing in chicken based entrees, Chick-fil-A boasts itself as being the home of the Original Chicken Sandwich. The Chick-fil-A culture is one of connecting with their clientele through clever media campaigns of cows supporting chicken as a staple of your diet. Obviously, the cows advertise how great the chicken based menu is in order to save themselves! A cute, subtle campaign, to undermine their closest competitors who are in the business of selling hamburger based meals. In addition to clever cow commercials, cows hanging off billboards along highways and the popular cow calendar, Chick-fil-a has managed to build a cult like following on social

Along with Chic-Fil-A restaurants being known as a pleasant environment with delicious food, served by polite and caring people, the Chic-Fil-A foundation is yet another example of Cathy’s selflessness and desire to help young people succeed. Giving away thousands of dollars to support kids in need of anything from tutoring to college tuition, Cathy, through his outstanding company and generous heart for charity has made his mission very clear: do all things to the glory of God.

For this research project the restaurant that I decided to go with was Chick-fil-A, the company is best known for specializing in chicken sandwiches and the invention. I not only made the decision to use this restaurant because of its popularity, but also because I find the dynamic of it as a whole to be pretty fascinating. The company's culture is influenced by its founder's Southern Baptist beliefs, which is why all Chick-fil-A restaurants are closed for business on Sunday. Religion and business are two elements that generally aren’t supposed to go together especially when people can be so iffy about the topic, so to me it’s really cool to see an establishment that was not only able to implement that on a large scale, but also be able to

Unlike other fast food restaurants, Chick Fil A cares about their customers and treats them as guests. Every time I go, the staff members are always courteous and helpful, from the greeting area where you walk in, to the employees who walk through the dining area asking to get you a refill, and making sure your meal is prepared accurately. Last week my mom and I ate there for lunch, and she ordered the chicken noodle soup with a side salad. Her soup was just barely warm and she

1. Evaluate Family Dollar’s retail strategy. Will it work in both good and bad economic times?

Former owner Samuel Truett Cathy was well known for his Christian values and wanted to incorporate them in his restaurant. Unlike many fast-food restaurant, all Chick-fil-A locations are closed on Sundays, as well as Christmas and Thanksgiving due to his religious beliefs. In fact, his morals can be exemplified in the purpose statement for Chick-fil-A. Also, Cathy believed that Sundays are supposed to be spent in worship and time with an individual’s beloved family. According to Green, (2014), the headquarters of Chick-fil-la displays several Bible quotes and crosses and even a four feet tall statue that depicts Jesus washing the feet of a disciple, which signifies as a symbol of servant leadership.

Chipotle is facing numerous challenges due to the fact that E. coli outbreak which requires the corporation from the key stakeholders to keep it under control and apply the new food safety protocols which can aid to bring the regular customers back. Although the main cause remains a mystery, Chipotle’s E. coli outbreak has been authoritatively declared officially over by the experts. However, since the poisoning outbreak, the impact of the reduced number of customers affects the profit which the company used to enjoy before such eventuality (Scholes 27).

The first KFC was opened in Tiananmen Square, China 1987; it struggled as western food was unknown to the east. This was still a very conservative nation, not prepared for the “Fast Food” takeover. The restaurant did pretty well, but grew slowly. The Harvard business review, stated that “in 1992 the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain.” (Yums' China, 2017) Although they have done well for themselves they struggled, as growth was steady but slow and their customer base was shrinking. “In November 2016 Yum China Holdings, Inc. became a licensee of Yum brands in Mainland China; they have exclusive rights to KFC.” (Yums' China, 2017) Yum controls approximately 7,300 restaurants and more than 400,000 employees in more than 1, 100 cities. YUMS generated over $8bln in sales in 2015.

Taco Bell Corporation’s Director of Public Relations has in the last few hours received a phone call from the company’s Government Relations Team. The Government Relations Team has learned that a special interest group known as “Friends of the Earth” will be releasing information on Monday September 18, 2000 to the Washington Post. This press release will be implicating the Taco Bell labeled taco shells which are manufactured, distributed, and sold by

The Dollar General is an American wholesale company that was first initiated in Scottsville, Tennessee by Turner and Cal Turner. Its headquarters are located in Goodlettsville, Tennessee. The mission statement of the Dollar General is "Serving Others." This mission statement helps to bring out the innate requests and intentions of the company in the United States of America and other countries in the world. The company has a vision that describes how it manages to cater for four different types of people. These four groups of people include the customers, the community, employees, and shareholders. Within these categories of people, Dollar General aspires to serve others through deliver of price quality and terrific prices for customers, opportunity, and respect for employees, a superior return for shareholders and a better life for the communities.

I met up with Mao Yang and her Assistant Manager Arnold. This time I asked about the safety aspects and how employees are trained. I also spoke with serval employees about how they felt about the safety of the store.

Answer to Question 1. MITRE is following the committed expert strategy. Its recruiting focus is targeted. MITRE does not resort to broad recruiting channels because it’s costly and doesn’t attract the right kind of candidates. MITRE mostly uses internal sources to hire new people. The company’s current employees do most of the recruitment and, in return, they get bonuses and opportunities to improve their team by suggesting candidates that they find suitable.