Case Study: Chick-Fil-A

1730 Words7 Pages
1. What went wrong in terms of cultural awareness? This case study deals with Chick-fil-A, a family owned company. The purpose of the business is to “glorify God by being a faithful steward of all that is entrusted” (Chick-fil-A (b), nd) to them. The firm runs its business following Biblical principles and a kind of “Christian model”. So for example, the company’s restaurants are closed on Sunday (Chick-fil-A (a), nd). In 2012, the CEO Dan Cathy obviously affirmed his opposition to gay marriages in saying: "We are very much supportive of the family - the biblical definition of the family unit" and "We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that” (Gilgoff, 2012).…show more content…
Because according to The Economist (2012), there are some tips to avoid causing offences. Globally, they consist in avoiding religious discussion in public because few people will buy your product thanks to that but a lot can boycott it because of that. Even if a company has to express an opinion, it should stay neutral, and never expressed an opinion which can hurt a group or a community. Because even if it seems insignificant for one person, it can be determinant for another one and cause serious issues. And if such an issue arises and the company has not power and control on it, it should stay out of it, to avoid worsening the…show more content…
Even if the company follows religious rules, and admits to follow them, it has to stay neutral on sensitive questions. For example, some time ago, the founder of the company, Truett Cathy said that “you don’t have to be a Christian to work at Chick-fil-A […] we ask you to base your business on Biblical principles because they work”, (The Economist, 2012). There is no problem with this type of declaration because it stays neutral even if the founder admits that she follows some religious rules, she did not neglect or offense anyone, also because she provides a clear explanation of the reason behind this policy. And her son should have act in the same way, in staying out of this debate because the business in itself does not have any implication with it, it is only a personal
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