Case Study Circuit City's Original Core Competencies

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Circuit City hopes to reduce the price of goods that can compete with Best Buy and Amazon, but it also give up its original competitive advantage.
Circuit City’s top-management should continue to maintain and develop its original core competencies:superior customer service and great IT supports, and upgrade and protect its core competencies. At the same time, in order to adapt to the trend of the development of the online shopping, Circuit City should develop the relevant online shopping sectors.
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