Case Study : Coca Cola Company

• Locally In Pakistan the coke segments more in urban and suburban areas as compare to rural.

Coca Cola Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

Written Assignment Unit 3 Given that Coca-Cola is one the best recognized brands in the world and a pioneer when it comes to globalization as it is pointed on the case, “Globalization and The Coca-Cola Company,” we see that Coca-Cola has one of the strongest global presences in the global market. According to the Saylor Foundation, “with its push for an increased global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers.” Coca-Cola has made of itself the biggest producer of non-alcoholic beverages, but this global presence has not been easy for Coca-Cola the company. It has faced many challenges from the beginning since it started doing business in 1892. (The Saylor Foundation, N.D.)

Cathrine Deulloa Professor B. McCurdy Business 300 3 May 2015 Coke Is Short for Coca Cola The history of Coca Cola dates all the way back to 1886 when John Pemberton, a pharmacist that studied medicine and pharmaceuticals at the Reform Medical College of Georgia in Macon, stumbled upon a taste bud enchanting drink that is well known today as Coca Cola. Pemberton’s preference was medical chemistry rather than regular medicine which explained his many attempts on trying to create a successful medicinal beverage. He created the syrup and took it to his neighborhood pharmacy where he got it carbonated. Then he took it to his partner/book keeper, Frank M. Robinson, where they came up with the name Coca Cola and got the drink established.

COCA-COLA Coca- Cola was created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca cola was first offered as a fountain beverage at Jacobs Pharmacy by mixing Coca - Colasyrup with carbonated water. Coca- cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States.

Company Review Coca-Cola was created and established in Atlanta, Georgia in 1886 by Pharmacist, Dr. John S. Pemberton, Coke Started as a creative, new flavor of carbonated beverage. Mr. Pemberton set the foundation for a company which has become the most powerful and valuable beverage brand in the world. In 129 years of operation, starting with just a simple syrup, Coca-Cola transformed from a local Atlanta carbonated beverage to a publicly traded company with policies, initiatives and goals that impact individuals across the globe within over 200 countries. By owning

The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his

open happiness™. Each day everyone drinks beverages. Coca-Cola is one of the world’s most popular beverage companies. Starting with its founding, Coca-Cola made products and used marketing and sales to impact the United States of America and is still growing for the future. The founding of Coca-Cola was unusual. The

Slide two This presentation attempts to describe two companies in similar industries that have tried, over the years, to be creative as far as the types of products that they will introduce. Both The Coca Cola Company and Burger King have tried and failed, in some cases, to bring new products to market. Each company brought out a new product that included a soft drink in the case of The Coca Cola Company, and a new style of French fries in the case of Burger King. The biggest problem with these introductions was the inability to correctly identify the target market for these products. This presentation will explain why each of these companies failed and will discuss the specifics of each organization’s ad campaign. Also discussed will

The prototype Coca-Cola recipe was first created by John Pemberton at the Eagle Drug and Chemical Company, in Georgia in 1886. According to Pemberton, the new beverage cured and prevented many diseases. In 1888, Asa Candler acquired a stake in the company and named it the Coca-Cola company. Coca- Cola was sold in bottled form for the first time in 1894.

Introduction We all have our idols that aspire and hope to emulate, for example Sachin Tendulkar, Sourav Ganguly, Wayne Rooney, Aamir Khan etc. the list is endless. All these prominent and great personalities have endorsed a company and a brand which stands for what these celebrities symbolise which success, greatness in

Coca-Cola was created in 1886 in Atlanta, Georgia when Dr. John S. Pemberton created a flavored syrup, took it to his pharmacy and mixed it with carbonated water. His partner, Frank M. Robinson is credited for naming it “Coca-Cola” which it is still called today. The name refers to two of its main ingredients: coca leaves and

Coca-Cola Enterprises bottles 30 million bottles of Coke every day and delivers to 7 European countries. The company aims to serve the needs of the customer and they decided to improve this service through Salesforce. Coca-Cola Enterprises connects their customers to the business from the various countries they provide to. Some of the products the company uses are the Sales Cloud, the Service Cloud, App Cloud and Chatter.

Did you know? The first servings of Coca Cola were sold for 5 pennies for each glass. During the first year, sales averaged a modest nine servings per day in Atlanta Today, day by day servings of Coca Cola refreshments are estimated at 1.9 billion all inclusive. History Coca-Cola history started in

The salesman has three basic functions to perform. • To find new customers, • To retain existing ones, • To bring back the discontinued accounts. Each salesman has to bring in at least three new accounts every month. These may either be new customers or the reactivation of the discontinued accounts.