Case Study : Coca Cola Distribution

1502 WordsSep 3, 20147 Pages
The year was 1886, Dr. John S. Pemberton, an Atlanta pharmacist, was curious about creating a distinctive tasting soft drink that could be sold at soda fountains. So he created a flavored syrup that he took to a neighborhood pharmacy, there they mixed it with carbonated water. Everyone who tasted it loved it and deemed it excellent. Mr. Pemberton’s business partner, Frank M. Robinson, is the one that named the beverage as Coca-Cola, as well as creating the script that is used to day to sell the product. The first serving that was ever sold, sold for only five cent. Two years later Dr. Pemberton, died, but before his death he started selling his portions of the business to various people, but the majority of his shares went to Asa G. Candler (World of Coke, 2014). Under Mr. Candler’s leadership, Coca-Cola distribution was expanded outside of the Atlanta Georgia area. Thus in 1894, a Joseph Biedenharn, decided to install a bottling machinery in the back of his Mississippi soda fountain so that the he could put Coca-Cola into bottles, thus he was the first person to ever bottle Coca-Cola. Within five years a large scale bottling company was created when three enterprising businessmen in Chattanooga, Tennessee gained control over the right to bottle the product as well as sell it. Benjamin Thomas, Joseph Whitehead and John Lupton created what became the Coca Cola worldwide bottling system by purchasing the rights to the product for just one dollar (World of Coke, 2014). To

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