Essay on Case Study Coca-Cola

1. Explain the concepts of reputation capital, corporate identity and the four elements of the expanded reputation formula of Doorley and Garcia (2015)

4. Emphasizing the product quality The durability of the company could last long. It gives the company to have a durability image to the customers. Customers would likely be satisfied and the company could

C. Quality: The degree to which a product or service meets customer requirements and expectations.

3. The marketing strategy of company is not so convincing because they can extend their product range with good

4. To have our employees and customers feel appreciated, supported and satisfied, every time they come in.

Quality begins with the person providing the service or who makes a quality product which enhances the “perceived value” for the consumer; who gains from the exchange. The employee makes the product, the consumer buys the product, ensuring a relationship with the company who provides the livelihood for the employee. It is a perfect circle.

a. What should the management of Sports Products Inc. pursue as its overriding goal? Why?

When customers seek for a specific product or service, they obviously want the company to be responsible and well organized. A customer wants to be able to trust the company in which the company delivers everything correctly and the way the costumer wants. When all the customer wants and needs are met, the customer will be to determine which company fits best.

1.What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?

When developing a company identity you want a strong solid one that adds to your credibility with customers giving them a sense of trust and reliability. They know what you do and do well giving them a feeling of ease. They will come to trust in your strength and business.

a. The selected vendor must clearly demonstrate the ability to provide quality assurance to meet their specifications.

1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.

A firm’s reputation is important because it is the description of the overall company. For a company to be successful it needs a good reputation where stakeholders can put and trust their money into the company, and where customers can trust buying products or services. The reputation of a firm enhance the credibility of the business, and build connections with the public. Customers always give description of the firm and that is how companies’ reputations are built, customers will or will not recommend the company. Good reputation will attract more customers, it will help the firm’s competitive advantage, and it will add value to the firm.

This article will be utilized to assist managers in aligning and optimizing brand and reputation, while academics will be able to use this framework for future empirical research. IT focuses on defining, reconciling and depicting corporate reputation among other constructs in a framework that assess the dimensions of corporate reputation and shows the inter-relatedness between corporate reputation and corporate identity as well as corporate brand. The authors of this article are Russell Abratt and Nicola Kleyn who between them have three degrees in differing

2. Then we need to understand the customers with whom we have been successful and why.