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Case Study : Competency, Strategy, And Culture

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Electrolux: Competency, Strategy, and Culture Heather M Calci American Public University BUSN 313: Introduction to Global and Competitive Strategy November 26, 2016 Abstract In this paper we are going to look at the company of Electrolux, the development of the company. The company’s ethics and strategies’ to stay competitive for many years along with the gain of populates of the company. How did Electrolux gain the consumers loyalty as well the target market the company wanted? The company who started small and gain loyalty fast through the global market in home and business supplying. In this paper we are going to cover the looks of the company, the strategy plans and the Porter Generic Strategy also Jay B. Barney’s VIRO framework. Let’s start the journey of Electrolux Company. Electrolux: Competency, Strategy, and Culture In 1910 in a small town of Stockholm, Sweden a business was being opened by Alex Wenner-Gren. The company was small based business with the product of a vacuum cleaner. This was the start of a global company to supply high end appliances to homes and business. The company grow in consumer’s loyalty to the company and the brand, with growing demand and market the company branched into washing and drying machines. Alex Wenner-Gren never realized his business would grow into a global business, his ethics of business strong and cutting edge then. Alex Wenner-Gren demand the best in quality, customer service and higher demand than competitors. Mr.

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