Case Study Con Carnival Cruise

746 Words Aug 18th, 2012 3 Pages
Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all. Question 1: What global forces have contributed to the growth of the cruise-line industry?
Answer: The global forces which have contributed to the growth of the cruise-line industry are- * The open sea. * Exotic ports those are available to a mass market. * People’s tendency to have pleasure or relaxation. * The advent of Transocean air services. * Advances in the jet technology which made air travel a viable
…show more content…
Answer: Carnival should place a high priority on marketing. They can include more varied activities that should be marketed towards different lifestyles. This will attract more people who would not have considered a cruise in the past. They can offer many promotions that lower the cost of their cruise. The company can also offer a large selection of cruise options, with ports located in many countries around the world. (Source: http://www.echeat.com/essay.php?t=31046).
Question 5: What threats exist for the future performance of the cruise-line industry and, specifically, of Carnival Cruise Lines? If you were in charge of Carnival, how would you (a) try to prevent these threats from becoming reality and (b) deal with them if they did become reality?
Answer: The threats that exist for the future performance of the cruise –line industry and, specifically, of Carnival Cruise Lines are- * Experienced cruisers may tire of visiting one port that’s pretty much like another. * The cries from environmentalists regarding the damage (pollution of the seas, disorientation of sea mammals caused by the noise of the propellers, etc.) being caused by lines both in port and at sea. * Intense competition.
To try to prevent

More about Case Study Con Carnival Cruise