Case Study : Crescendo Corporation Berhad Essay

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History Of the company: Crescendo Corporation Berhad is one of the biggest names in the construction industry of Malaysia. The CCB (Crescendo Corporation Berhad) is listed in the Main Board of Bursa Malaysia Securities. It has a huge investment in various subsidiaries that are involved in construction, property and resort development. ( Crescendro 2014). In 1989 it started with 600 acres industrial park at Taman Perindustrian Cemerlang ("TPC") by its subsidiaries. ( Crescendro 2014) It is among the largest parks in Johor. CCB Group 's business activities include property development, investment holding, building construction, property investment and management, civil engineering, manufacture of concrete products, providing education services and trading of building materials .Over the past 11 years, CCB Group has established a niche in industrial property development. Its flagship industrial park, known as Taman Perindustrian Cemerlang, near Johor Bahru is one of the largest private industrial estates in Johor, with more than 700 established factories operating successfully in the industrial park. ( Crescendro 2014)
Group Stracture OfCrescendocorporation june 4, 2014 Board of directors:
Changes Of the Share Board of directors Current Responsibility
GOOI SEONG LIM the Chairman and Managing Director of CC
GOOI SEONG HEEN Executive Director of CCB and is also a member of the Audit Committee
GOOI SEONG CHNEH Executive Director and Chief Executive Officer (construction

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