Case Study : Crisis Management Strategy Report Essay

Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.

It is a way to get people to join the agency and work as volunteers. Volunteers are needed to get the agencies off the ground. Media is also a way to get clients and victims to seek services. When mainstream institutions become aware of the problem sometime funding is provided. I see the importance of media and how it affects the growth of the organization. The book stated that the media creates awareness of crises and crisis intervention has generated change in public consciousness of what it means to be in crisis. I can agree with this especially after the crises that have happened during my lifetime. This chapter illustrated various definitions for crisis. One definition of individual crisis that stood out to me was “A crisis arises from a traumatic event that is unpredictable and uncontrollable. There is an inability to influence it by one’s actions. The nature of the event changes values and priorities, and indeed changes everything.” If I had to personally define what an individual crisis was to me it would be similar to those

The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.

This systemic approach will engage the whole organization in efforts to avert the elongation of this crisis and at its best make sure to implement proactive and reactive management for the short-run and long-run. Since the company wasn’t properly prepared in advance of this crisis, different

The individuals or groups that will be communicating inside and outside the organization during this crisis situation

The report provides a response to the evaluation questions and includes a few achievements during the evaluation period, including the following:

It was a pleasure of mine to work on this report and would appreciate feedback. If you have any questions, you can reach me at 469-449-8853 or email me at b.mathew23@Gmail.com

This report was very well layed out. It was in a slideshow format which made it very easy to follow because every individual topic had its own slide. Although the site was very clear, the slides only contained the bare minimum to inform the reader about each topic. The author left out some little details that could have made this slideshow much more

The crisis management triad is three phases in which you handle a crisis. The three phases are preventative, concurrent, and recovery. I feel the crisis management triad can be utilized in this situation.

Potential advantages and challenges associated with communicating within the organization and with the public and private sectors during this crisis situation.

Zaremba (2010) points out that “crisis is any unanticipated event, incident, situation, or development that has the potential to damage or destroy your organization’s reputation”. (P.234) This definition indicates two attributes of crisis: unexpectedness and destructiveness, so effective communication is crucial to manage a crisis. The Nuance Group, a successful management consulting company, with a reputation of experienced and highly educated consultants, was facing the crisis brought by its great “reputation”. As a consultancy, it’s their profession to market themselves. A glossy brochure with specific introduction of consultants’ information, which is the highlight of the company’s reputation, is a fabulous method to market

The Vice President or his/her designee may also identify a potential crisis or controversy that is not an immediate emergency and assemble the Crisis Response Team to prepare a communications strategy. Toyota’s goal is to send timely notice after being notified of an emergency situation. Once the Leadership and Crisis Response Teams meet and determine there is a crisis, execution of this plan should be tailored accordingly.

The use of media and PR agencies to create and change opinions of general public. For instance, the development of VNRs or ‘video news releases’ is relatively a new technique of PR firms used to relay videos of company claims about products and / or services in easily downloadable formats like videos shared on YouTube. These videos are available on common media as well in form of paid segments and public associated the content with the news releases

What is a crisis management? It is an unexpected crisis that happens on the company that will affect the trust and loyalty of the stakeholder. It can be extremely costly because it will affect the company reputation and brand. For example like financial failure from poor business management, workplace violence, fires, cybercrime, computer viruses, product tampering or union strikes and other external issue like damaged economy that causes from London bombings, terrorists attacks on 11 September and others. The SHRM 2005 report indicates that only 56% organizations created or revised their disaster preparedness plans but 45% did not after the terrorist attacked on

The response to any emergency is considered to be very critical and therefore should be as efficient as possible. In the healthcare sector, responses to situations are counted by the seconds. From natural disasters to epidemics, the only chance left to respond to any of this occurrence could only be counted in seconds. That means life is either saved or lost in a matter of seconds. Putting in place certain responses to these unexpected occurrences, such as crises management communication plan, help save lives and arrest crises from aggravating. Failure to have crises management communication plan is considered by many commentators to be a crisis in itself. Accepted medical care is highly dependent on effective communication between healthcare providers and the patients; among healthcare providers and the outside world. The characteristics of crises make it necessary for prior planning and effective communication among stakeholders in the health sector (Klaene and Sanders, 2006; Ronen, 2006).