Case Study- Culinarian Cookware Essay

1- The total unit cost = Total Variable Cost + Production Fixed Expenses + Advertising Expense + Selling and Administrative Expense = 3.23 + 1.20 + 0.30 + 0.19 = 4.92.

* Variable costs: Assumed from exhibit 6. It will increase the same 8% as the variable revenue.

4. Apart from welcoming an innovated product, this can also build good relationships with the department store.

From emancipation, leading all the way to the 20th century, African American women struggled to find better opportunities outside of their agricultural laborer and domestic servant roles. In Cooking in Other Women’s Kitchens: Domestic Workers in the South, 1865-1960, author Rebecca Sharpless illustrates how African American women in the American South used domestic work, such as cooking, as a stepping stone from their old lives to the start of their new ones. Throughout the text, Sharpless is set out to focus on the way African American women used cooking to bridge slavery and them finding their own employment, explore how these women could function in a world of low wages, demanding work, and omnipresent racial strife, and refute stereotypes about these cooks. With the use of cookbooks, interviews, autobiographies, and letters from the women, Sharpless guides readers to examine the personal lives and cooking profession of these African American women and their ambition to support themselves and their families.

From emancipation leading all the way to the 20th century, African American women struggled to find better opportunities outside of their agricultural laborer and domestic servant roles. In Cooking in Other Women’s Kitchens: Domestic Workers in the South, 1865-1960, author Rebecca Sharpless illustrates how African American women in the American South used domestic work, such as cooking, as a stepping stone from their old lives to the start of their new ones. Throughout the text, Sharpless is set out to focus on the way African American women used cooking to bridge slavery and them finding their own employment, explore how these women could function in a world of low wages, demanding work, and omnipresent racial strife, and refute stereotypes about these cooks. With the use of cookbooks, interviews, autobiographies, and letters from the women, Sharpless guides readers to examine the personal lives and cooking profession of these African American women and their ambition to support themselves and their families.

* If we surmise that the company’s specialist’s predictions of 4% on market growth along with renewing current and or adding more customer contracts then the profits should be as follows:

3. Repeat the Question 2 analysis, but now assume that the new marketing program is implemented.

= Unit Selling Price – Unit Variable Cost = $9.00 – ($1.25 + $0.35 + $1.00) = $6.40

2.) For each expense that is variable with respect to revenue hours, calculate the cost per revenue hour.

For the analysis the packaged food company ConAgra Foods, Inc (CAG) was chosen. According to ConAgra 2013 Annual report, ConAgra Foods, Inc. is one of the USA’s leading food companies. It has a strong brand recognition and consumer loyalty. ConAgra 's products are sold both in large supermarkets and convenience stores. Company operates in Commercial and Consumer Foods segments. The food industry is especially interesting for the research as the demand on food will stay relatively stable even during economic crises and is continuously growing.

produced, brands and the amount of choices that are on the shelves as well as the amount and

6. There is rich cost data given in the case. This must be used to understand how much profits / market share LT can achieve at various production levels ( we must assume that they product what they sell)

(20,000 (target market) x 30%) X 2 = 12,000 visits eating and drinking. Of these 12,000 visits, 40% would use the internet service, so 12,000x40% = 4,800 computer users.

Below are some main competitors in the convenience food market. These competitors would be the key determinants in regard of the success of Home Chef. As the market of meal kit market expands, a deep understanding about the major strengths of the contenders would be a valuable source for Home Chef to recognize their threats when they build an effective differentiation strategy.

This recommendation report is being written as requested by the CEO. Upon conducting investigation, we found that many problem areas that concern the CEO existed in Kitchen Best. The purpose of this report is to identify those major problem areas in Kitchen Best. Once the problems are discussed, recommendations will be provided to solve one problem, based on what is seen to be the problem needing urgent attention.