Case Study : Cultural Human Resource Management

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A case study of cross- cultural human resource management Introduction Cultural issues in business are a phenomenon born by globalization of the market where companies invest in a foreign country to bring the culture of the host country and the company’s culture into contact. The market today is defined by global market that permits sharing of customers worldwide. However, during fierce competition, the market winners become the companies that who understand the Chinese culture. Therefore, cultural human resource management is critic for international companies in such situation. Summary of the Case Study In April 2003, top managers and programmers working for a start-up internet B2B company known as Alibaba in the south of Chinaware summoned by the company founder and given a secret mission. They were told to develop a C2C Internet auction site within three months as a counter attack to the much-celebrated eBay entry into the Chinese market. The new company was named Taobao, to mean treasure hunting. Similarly, the mission was impossible. eBay became the goliath of the e-commerce world, with success recorded in the US and the prowess in the international operations and marketing (Hang et al. 2013). Besides, the company is adequately armed in the pockets and developers. Meanwhile, Alibaba was just an internet starting company and had less knowledge on international venture investors than the most of the consumers in china and is still struggling to overcome
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