Case Study: Describe Hyundai's Competitive Behavior

3. According to the Investopedia, “Competitive advantage is an advantage that a firm has over its competitors, allowing it

Managers generally consider the rivalry among competitors as a major source for deriving strategy. As explained by the Michael Porter it is a narrow view of competition. A set of other parameters should be evaluated, mentioned in article as five competitive forces, along with industry

Porter, M. E. (2008). Competotive Strategy: Techniques for Analyzing Industries and Competitors. Simon & Schuster.

The automotive industry is one of the most competitive industry in the world. Amongst many companies in the industry, Ford Motor is one of the oldest car manufacturer and Toyota Motor is the leading and the largest player in the industry (MarketLine, 2011). This essay will discuss how Toyota Motor and Ford Motor create value for their customer.

According to Porter (2013), competitive strategy is used to assist company to have an effective cost in the production and profitable. Besides that, it is to maintain or enhance the position of company in the market by determine competitors of industry. The competition among is good for customers because each company would make an efforts to increase performance in the market like innovations, creativity, and also offer customers additional value which make difference from other company. His frameworks consist of five elements which are shown in figure 1below.

Chevrolet’s known as the “Heartbeat of America” for a reason. Before any masterpiece is perfected, it goes through ups and downs. Chevrolet is known for their sporty cars, sports utility vehicles, and pick-up trucks. A strength that is evident in the company’s product mix is that the company introduces a new car every year. Because of this, Chevrolet owes their high sales to their loyal customers. This alone enables the company to excel above their competitors. Chevrolet has models of cars that compete with Ford, Honda, and Toyotas. Chevy introduced, the Cruz, their version of the Corolla and Civic. The Cruz, their best-selling car, is a small car that provided customers with great transportation. “Chevrolet's confidence in the Cruze rests

For years people have thought that Americans were buying more American-made cars than other brands. But now the truth has come up, Americans are buying more foreign-built cars than ever. For example, more people prefer a Toyota or a Honda over a Chevy or Ford now. According to the American Consumer Satisfaction Index, Lexus, Toyota and Cadillac shared the top spot in consumer satisfaction (“U.S. buyers prefer” 1). Still, many Americans prefer foreign-built cars over American made cars because foreign-built cars offer better reliability and longevity, better fuel mileage, and better performance on the roads.

It is critical for an organization to identify both current and potential competitors within the industry. A full competitive analysis will allow the companies understand its competitors internally and externally. Our company TCI did a thorough competitive analysis in order to exploit our competitors and understand their strategy to gain a competitive advantage. This allowed our company to strategically maneuver throughout each quarter by predicting our competitor’s next move allowing us to establish a dominant position within the market. The concept of learning and understanding my competitors in the work place that I may pursue will be essential. I have to understand my competitors and potential competitors to strategically create a competitive

However, one thing is clear, consumers have a wide variety of choices thus increasing their bargaining power. Most buyers can easily sell their cars and switch from one auto maker to another if they are not happy with their cars. It is therefore imperative that American auto manufacturers continue with their research and development in order to keep the consumers happy otherwise, they will risk losing them to other auto makers like Toyota which has already made huge inroads into the American car market.

According to Porter (1985) a company can apply three generic types of strategies to protect itself while competitive force is a key issue of the management. To achieve this position a strategy based on competency must be accomplished

It has made its name in the global market and has given a good competition to other companies in automobile sector.

The manner in which firms are able to compete is most commonly categorized by implementing Michael Porter’s strategic typologies. Porter’s strategic theory has been the most widely accepted strategic approach used by fellow academics (Kim and Lim 1988; Bordean et al 2010). Porter proposed three generic strategies namely: cost leadership, differentiation and focus strategy. Warszawski (1996) later introduced a competitive strategy

BMW AG, one of the world's largest premium carmakers, was founded in 1916 by Karl Rapp and Gustav Otto. Today, the luxury car brand has its headquarter in Munich, Bavaria, Germany and is the parent company of BMW MINI, Rolls-Royce and Land Rover. With a total of 31 production and assembly facilities in 14 countries and a global sales network, BMW AG operates in the worldwide automobile industry with its differentiated products and technology, which is owed to its inventors, pioneers and designers. BMW’s vision to create the perception of a personal vehicle between the car and its driver  through highly emotional connection leads the multinational automobile company towards its mission to become “the world’s leading provider of premium products and premium services for individual mobility” (BMW Group Company Profile,2012). To adapt to the global market developments, BMW is continuously expanding its international production network, ensuring a balanced distribution of value added along the production chain. During this report we will look at the core activities and strategies that BMW employs and try to answer the question: Is BMW on the right path to

Hyundai automotive distributors were established in 1967. The company has displayed a high level of commitment to southern Africa’s future from both an economic and political point of view.

These two circumstances combine pose a great threat to HyundaiCard’s ability to achieve its goal as becoming the industry leader.