Case Study- Disney Theme Park

1682 Words Jul 25th, 2013 7 Pages
The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986.
Chapter 1:
Case – Disney Theme Park

Contents I. Case Background 1 II. Statement of the Problem 3 III. Alternatives 3 IV. Recommended Solution 3 V. Answers to the case questions 4 Question No. 1: 4 Question No. 2: 4 Question No. 3: 5 Question No. 4: 5 VI. Leanings 5

I. Case Background

The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. And
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* Holidayland was a real bust. Not every idea that Walt Disney had was a winner. Walt was convinced that a circus attraction would be well received. Fortunately his imagineers couldn’t find room for it within the park itself and it was placed outside the berm surrounding Disneyland park. Ultimately, no one wanted to visit a tacky circus outside the park when the attractions inside were so compelling. Holidayland had a brief life, disappearing completely and without a trace. This area today is occupied by the show buildings for the Haunted Mansion and Splash Mountain, as well as other backstage facilities.

* The Disneyland Hotel, although located directly across from Disneyland itself, was not owned by The Walt Disney Company. The Wrather Company was contracted to provide the hotel and it wasn’t until 1988 that Disney purchased the hotel and began the expansion that currently has three Disney owned hotels on the property. Notice that prior to the construction of the monorail from the park to the hotel, guests were transported to the park in trams. You really show your age when you remember riding the trams which had you facing outward without anything to prevent you from falling out.

II. Statement of the Problem * Not able to adjust easily on the local culture of their

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