Case Study: Eagle Boys

Maybe it is difficult for the company to find a customer base outside the US, or maybe it would be too difficult to find employees outside of the US who support and adhere to their mission statement. Whatever their reason, I believe it would be beneficial to make an attempt at expanding outside the United States.

makes them add value to reputation of their brand. Their main strength is an ingenious

It owns the sole master franchise privileges for the Domino 's trade name and system in several parts mainly in Australia, New Zealand, France, Belgium, The Netherlands, Japan and the Principality of Monaco. Globally, it sells more than 1 million pizzas a day in roughly 1300 stores across 6 countries, 9000 in over 60 countries and 600 over Australia and New Zealand. It functions as a quick service pizza restaurant whereby it is differentiated because QSR retailers are recognized as acquiring incorporated management with required standard menus and pricing unlike smaller outlets.

In doing so they also created more volunteering spots as to provide easier access and increase opportunities. They also increased their appeal to younger members by providing potential for leadership growth. In addition they had the uniforms redesigned by Joe Fresh, an innovative Canadian designer. Also they intensified their environmental campaign and centric values by planting trees, promoting recycling, and other projects. To further promote their new image they published a simple and effective scouts manual, detailing new information, as well as designing a new logo and bilingual motto to appeal to the countries two official languages. Finally they fabricated new print advertisements that highlighted health issues such as obesity, and “quirky” ads, which captured the public interest.

In 2016, Applebee’s closed 46 of its locations. There are multiple factors that have contributed to this fault. They have failed to develop and keep its target market. Capturing both markets has caused misdirection to Applebee’s. The confusion of their position has proven to be costly. In 2016 $76M worth of new fire wood grills were installed throughout most locations. However, in the first year of its rollout, sales were down 4.2% overall. The buzz and excitement was not being successfully delivered to the millennial crowd. Simultaneously it too did not appeal to the Baby Boomers. Millennials value experiences over material goods. In efforts of trying to appeal to the millennial market, they have missed to maintain the relationship with the traditional root market, i.e., Baby Boomers. Their core competency became their core rigidity. The marketing effort that started in 2010 has failed. Sales were dismantled in attempts to capture the Millennial market, and were not being maintained from their Baby Boomer market.

The company’s main objective is to increase brand recognition in the domestic market as well as

The number of stores is much more than California Pizza Kitchen, Inc. which has 266 stores in

Its current high price point/quality marketing strategy also introduces it to a variety of competitors. Predominantly these are British and European products that employ the cachet of their point of origin to justify their high price point. Other products, some not even manufactured in P E I compete for the linkage

I believe their partnership is a natural fit given how much Robert Graham and California Pizza Kitchen have in common," about this explained Michael Buckley, Chief Executive Officer of Robert Graham. "Both celebrate all things unique and dare to be different, and we're also committed to giving back to people and communities in meaningful ways." The 'Gerard' shirt will be making a special, limited-run re-appearance in stores for Fall

of a crust-free pizza; we saw it as a significant marketing advantage." So a new product

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

Because our main selling point is “local”, so our promotion strategy should focus on local market.

The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products.

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.