Case Study : Eastman Kodak Company

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For a century, Eastman Kodak Company was a leader in their field of capturing images on film but in the late 1980’s the company was struggling to be at the top of their field. According to Bolman & Deal (2008, p. 93) “its name and film were known around the word, but the company had been rocked by intense competition, high cost, declining customer satisfaction, threats of hostile takeover, and low employee morale.” The CEO, Colby Chandler, understood that reorganization was necessary so that the company could emerge from decline. Chandler decided to divide the company into six different divisions, one being the black-and-white film division, which evolved into the most successful division of the company (Bolman & Deal, 2008). The executives in this division examined what changes, expectations, and productivity they wanted for the division and its employees. According to Bolman & Deal (2008), there are six basic human resource strategies for an organization to assist with the development of their employees, implementing these six strategies assists in supporting the organization in achieving their goals and expectations. The six basic human resource strategies are developing and implementing a human resource philosophy, hire the right people, keep the employees, invest in them, empower them, and promote diversity (Bolman & Deal, 2008). Kodak’s black-and-white division implemented some of the six strategies, which helped them become one of the most successful division

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