Case Study: Executive Summary Of Banyan Tree Hotels

Dan Cohrs, the vice president of project finance at Marriott Corporation, is preparing his annual recommendations for the hurdle rates for each of Marriott’s three divisions: lodging, contract services, and restaurants. However, this is a complicated process because finding beta, cost of debt, and cost of equity in order to find weighted average cost of capital, or WACC, must be calculated using proxy firms and divisional data.

Marriott's sales grew up by 24% and its return on equity stood at 22% in the year 1987, the sales and earnings per share has doubled over the previous year as stated in the case study.

In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.

Desert Hotel accepted the contract proposed for invoice of 1000 units of kits for $700 per kit plus freight for payment at 60 days of maturity with LC and international sales contract. The shipment from your manufacturing facility in Indiana will transport kits to NY in a week and from NY, the ship will embark on its journey to Cancun and deliver in 4 weeks.

From the description of the case study, it seems that the reason lead the Portman Hotel to this terrible situation was that their HR policies were inconsistent with its strategies. The Portman Hotel's philosophy is that if they want their customers treated better, they must treat each other better. They also think the Portman Hotel is a place where they can make their employees feel satisfied with their jobs. Their jobs will be fun and they will fulfill their expectations. The employees will have the best work experiences. Besides, the Portman Hotel expects to be the best employer in San Francisco. They are willing to show their trust and pride in their employees. That's why the hotel considered their "associates" of the highest potential,

Four Seasons Hotels and Resorts have a worldwide presence running more than 60 properties in over 25 countries. Among them are luxurious hotels and top destination spots, making Four Seasons a leading player in the hospitality industry. Its unique management style has enabled it to clinch the top position and becoming a world-renowned brand. The company has geared its efforts towards creative innovative ways to address the needs of their guests while maintaining a high ethical code in all aspects of the business (Hallowell, 2003). Four Seasons Hotel and Regent Hotel brands are the managers of most of the properties. The brand originates from Toronto, Canada where Lsadore Sharp opened the first hotel in 1961. His vision was to develop a chain of luxurious hotels providing quality services and facilities.

The project committed each hotel to a 5-10-year partnership with a chosen beneficiary working on children’s health or education programmes. It is a school, health center or orphanage; the entity must require resources that the hotel can very ably deliver on. These include infrastructure support, fundraising, life skills training and even hotel apprenticeships.

The group selected the ‘Lemon Tree Hotel’ chain because of their various initiatives implemented in terms of business and social responsibility as well as their sustainability activities.

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough

The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be

This report will provide information obtained through ratio analysis, regarding the profitability , liquidity and financial stability of Starwood hotel and resort worldwide inc. and Marriott group of hotels for the years 2011-2013 and compare both the hotels.

| Yes – The only resort targeting the luxury premium market then, its differentiating “Banyan Tree experience” leads consumers to choose BT over its rivals.

They also believe that engaged colleagues will provide efficient operations of their properties, resulting in improved financial performance for the owners. Sustained adherence to these rules is a fundament for their brand reputation is one of the primary means behind the conclusions of their diverse group of hotel proprietors and developers to endow in the Hyatt portfolio of properties around the globe. (www.hyatt.com). Hyatt work with existing and prospective hotel owners and developers to increase their presence around the world, which they expect will lead to guest satisfaction, brand preference and new channels for professional growth for their employees.

The target market for Namaste International Hotel is international businessmen and businesswomen working for large, growing firms that have either expanded or plan to expand in the Indian market. A survey conducted using strategic market segmentation found that “fifty-percent of hotel customers are between ages forty-one and fifty-five.” Additionally, the survey indicated that over forty-percent of customers earn more than $50,000 annually (Morton). To specify our target market, we will focus on American Baby Boomers as well as relatable people from around the world over the age of forty with an average household income of $100,000 and a high level of education or business success (Morton). Targeting this upscale segment will be successful because the total market is comprised of approximately eighty million people in just the U.S. alone. This audience is typically found “at the very top of the world’s largest, most powerful companies.” Furthermore, “as established career professionals, they have tremendous buying power” (Lyon). The U.S. Census Bureau estimates that Baby Boomer buying power is equal to $2.3 trillion annually (U.S. Census Bureau). Another advantage associated with targeting American Baby Boomers and similar people from around the world rests with this group’s newfound

Be the first company to create and penetrate into high-end segment. Provide a unique of hotel & resort and spa that meets high-end customers need. Well-trained for staffs with five – star standard service and measure by efficiency and productivities. Launching new brand to meet a middle class, Angsana, on time and providing to market more product portfolio like Gallery and The Museum Shop. Smart in distribution products and services thru GDS. Success in building CSR and environmental conservation, Success in using local culture and heritage that will be served and satisfied their customer, these culture and heritage will be differentiated in each county. Bring benefits to local famer and traders by purchasing fresh product and traditional art, handicrafts. Information Technological System is available with latest updating about BTHR program. it is very convenient for customers.