Case Study

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Case Study
The Smith Family (TSF) is a national charity which supports disadvantaged children and families in Australia. It devotes to creating a better future for disadvantaged young Australians through providing education opportunity for them (TSF 2012). This case study aims to assess TSF’s strategic position using SWOT analysis. The analysis reveals that TSF holds strengths of comprehensive sources of funding and being able to provide transparent information. The popularization of social network and the future education reform plan may give an opportunity to TSF. On the other hand, TSF is weak in utilizing the funds efficiently and effectively. A cut in universities funding may be considered as a threat. The finding is
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Against might state that the partnership between the corporations and TSF may be fragile as business could be affected by various factors. Whereas, the partnership involving TSF and its business partners is a win-win relation as they could gain implicit and explicit benefits. TSF could popularize themselves with the help of public impact of partners and receive abundant funds; simultaneously the business partners could build their reputation and get a privilege from the government. TSF is in government deductible gift recipients list (ABN lookup 2013); therefore, individuals or organizations could get a tax deduction when they donate to TSF (ATO 2012).
TSF provides detailed information about the mission, strategies, outcomes and usage of funds in the annual report and financial report which can be easily accessed through their website. In this way, people can easily understand the performances of TSF; thus TSF is likely to receive donations from donors as well as maintain relationship with sponsors as ‘donors prefer to donate to charities with higher levels of transparency and accountability’ (Palmer 2013, p. 228). Moreover, a research by Associations Forum shows that government grants would be given to the legal entities which meet the requirement of a high transparency (Palmer 2013). Criticism might be that sometimes donors simply give funds to charity for a self-appeasement or being responsible, but they little monitor the charity (Berman and Davidson

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