Case Study # 10
1. What, if anything, should Sony do to turn around the sales of the PS3?
2. What has been Sony’s strategic approach with regard to new product development?
3. What are the key success factors in the video gaming industry today? Are these the same as in the past?
4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3?
5. Compare the marketing program of the Nintendo Wii to the PS3. How are they different?
To turn around the sales of PS3, Sony should upgrade and go more details of interesting games, spotty support for PS2 games and uninspiring online capabilities to capture the interest of the consumers. In the market, Xbox 360 has
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In 2005, Sony’s copy protection schemes resulted in one of the most notorious scandals to hit the music industry. Even though Sony settled charges, the scandal became a lightning rod for the growing movement against proprietary and protected media and caused irreparable harm to Sony’s reputation within the music industry. All the above events present the product innovation history of Sony and their approach to the market regard to the new product development. The organization seems like to create the products that they prefer to do first. Fortunately, if the consumers love the products, they do not have to worry about the sale and revenue. In the case of famous Sony Walkman and Trinitron, the company would for sure enjoy their great work since the consumers are in love with the products which takes the market share in the business field. But in the case of only supporting one format instead of supporting other formats as well and only preferring to produce higher definition rather than longer recording that consumers want, Sony seem to listen the feedback for the consumers and repair their creation for more sale and revenue. If the consumers do not feel comfortable to use the products, the sale and revenue of the company will not surely go up as well. Their strategy to approach the development of new product might not be concerning with the preference of the consumers sometimes. Sony seems to favor
Evaluate the economics of the digital applications market in terms of growth and profitability. How has Oceanhouse Media performed in this market?
4. How effective have competitors been in responding to the challenge posed by Dell 's advantage? How big is Dell 's advantage?
As sales of Nintendo’s Wii and DS dominate the PlayStation 3 and Xbox 360, and PlayStation Portable, respectively, the pressure continues to mount on Sony and Microsoft to move to the next level in the ongoing console wars. Sales of the Wii in 2008
4. What are the pros and cons of the mail order marketing strategy? What are the pros and cons of alternative distribution methods?
5. Put yourself in Sony’s shoes. You look at the answers to the 4 above questions.
For the industry analysis, we are certain of sales since the PS4 is a consumer product particularly. For that reason, the buyer has a high bargaining power on the product. The market for casual gamers has increased seriously and sales increased after decreasing price of the PS3. Due to the uniqueness of every video game console and the games buyers have bargaining power. A small difference might be significance an extra hundred dollars for an intense gamer. People have more aware to the price difference because they play video games more casually and as a result they have more bargaining power. Buyers have a reasonable amount of power in the video game industry in particular with Nintendo. Although Microsoft and Sony have other sources of revenues, the major source of income comes from the sales of games and game consoles.
Sony, Microsoft and Nintendo have been competing for a decade with Sony dominating the market throughout most of the years because of their superior technological products. The video games industry faces an entirely new rivalry situation. In 2008, Sony lost its strong position on the market, because of Nintendo’s success with their dynamic Wii over Sony’s high-tech PlayStation 3 and Windows’ Xbox 360. Although the Wii was technologically much less advanced than PS3 and Xbox 360, the Wii's cheaper price, ease of use, innovative motion-sensitive controller, and simple but fun games, made the console a hit all demographics from 9 to 65 years old, male and female. All these factors resulted in Nintendo’s Wii dominating sales and surpassing Sony’s by an impressive ratio of 2:1.
“To become a leading global provider of networked consumer electronics, entertainment and services.” That’s the mission of Sony, producer of the Sony Playstation. Sony, information and
4. Describe Google’s customer value proposition, profit formula, and key resources linked to its business model. What strategies has Google relied upon to build competitive advantage in the industry?
1. Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw?
Video games are an ever-growing franchise that is constantly undergoing change. Ever since the dawn of video games, new consoles, games, developers, and teams have come together, fallen apart, triumphed, and failed. What is it that has allowed some to thrive where others failed? Several different factors have changed and influenced the world of gaming, including the history that is continuously being written, the people who have built the games behind the scenes, and, of course, the actual video games themselves. Numerous video games have been more successful than others, but identifying what components set the successful apart from the unsuccessful is something definitely worth observing.
3. What are Sony's strategic options for regaining industry leadership? As Kazuo Hirai, which option would you pursue?
I am going to look at how a business successfully applies the marketing mix when launching a product. I am also going to compare and contrast traditional and digital methods of communication. I am also going to look at how Sony, when launching their Playstation 4, have applied the marketing mix, identified their target market and give recommendations on how they could have launched this product better.
I recently entered a sector of the home entertainment market by purchasing a Playstation 3. The Playstation 3(PS3) is Sony Computer Entertainment’s third video game console which competes in the current seventh generation of consoles alongside Microsoft’s Xbox 360 and Nintendo’s Wii.
The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming the trilogy of the Playstation series, the PS3 packs many of the same or similar characteristics as the Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a highly priced console (ranging from $400-$600), there is a lot offered from the PS3 console. It includes high-definition graphics (HDTV compatible), a Blu-ray disc hard drive, wireless controllers, Gigabit Ethernet, and a built-in Bluetooth. There is also plenty of memory space available on the console. Sony has generated four versions of the PS3; there is a 20GB, 40GB, 60GB, and 80GB PS3 game