Case Study Essay

Video games are an ever-growing franchise that is constantly undergoing change. Ever since the dawn of video games, new consoles, games, developers, and teams have come together, fallen apart, triumphed, and failed. What is it that has allowed some to thrive where others failed? Several different factors have changed and influenced the world of gaming, including the history that is continuously being written, the people who have built the games behind the scenes, and, of course, the actual video games themselves. Numerous video games have been more successful than others, but identifying what components set the successful apart from the unsuccessful is something definitely worth observing.

For the industry analysis, we are certain of sales since the PS4 is a consumer product particularly. For that reason, the buyer has a high bargaining power on the product. The market for casual gamers has increased seriously and sales increased after decreasing price of the PS3. Due to the uniqueness of every video game console and the games buyers have bargaining power. A small difference might be significance an extra hundred dollars for an intense gamer. People have more aware to the price difference because they play video games more casually and as a result they have more bargaining power. Buyers have a reasonable amount of power in the video game industry in particular with Nintendo. Although Microsoft and Sony have other sources of revenues, the major source of income comes from the sales of games and game consoles.

5. Put yourself in Sony’s shoes. You look at the answers to the 4 above questions.

- Pursue the new segments of gamers that Nintendo unlocked with the Wii, or - Focus on current PlayStation as ultimate hub for living room by adding more features and technology.

Evaluate the economics of the digital applications market in terms of growth and profitability. How has Oceanhouse Media performed in this market?

With all these elements concerning the gaming industry. PlayStation 4 continue to outsell its competition. Which is the Xbox One as well is the Xbox 360 and the Nintendo. In turn makes it the number one gaming console worldwide. Sony has committed to cultivating it's gaming system for the next generation to enjoy the product. Sony PlayStation 4 has no pressure with it status in the gaming industry with it significant prices, and design. With gives reasoning to buy the console.

4. How effective have competitors been in responding to the challenge posed by Dell 's advantage? How big is Dell 's advantage?

Over the past ten years, the Sony and Microsoft gaming divisions have been in direct competition with one another with their Playstation and Xbox systems respectively. The “console war” was at it’s all time high in the fall of 2013 when Sony was set to release their Playstation 4 and Microsoft releasing the Xbox One within the same month of each other. Fans of both consoles were excited for them to usher in the next generation of gaming. Both systems were very similar in terms of graphic capability and overall power output, so it really came down to their lineup of exclusive games and the approach each company wanted to take with their respective console that was going to determine which system would come out on top.

Sony, Microsoft and Nintendo have been competing for a decade with Sony dominating the market throughout most of the years because of their superior technological products. The video games industry faces an entirely new rivalry situation. In 2008, Sony lost its strong position on the market, because of Nintendo’s success with their dynamic Wii over Sony’s high-tech PlayStation 3 and Windows’ Xbox 360. Although the Wii was technologically much less advanced than PS3 and Xbox 360, the Wii's cheaper price, ease of use, innovative motion-sensitive controller, and simple but fun games, made the console a hit all demographics from 9 to 65 years old, male and female. All these factors resulted in Nintendo’s Wii dominating sales and surpassing Sony’s by an impressive ratio of 2:1.

“To become a leading global provider of networked consumer electronics, entertainment and services.” That’s the mission of Sony, producer of the Sony Playstation. Sony, information and

4. Describe Google’s customer value proposition, profit formula, and key resources linked to its business model. What strategies has Google relied upon to build competitive advantage in the industry?

By the end of 2006, two game console industry giants, Nintendo and Sony had launched their respective new products; the Wii and PS3. Various marketing strategies were implemented by both rivals and this writing attempt to analyse common and differing elements.

The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming the trilogy of the Playstation series, the PS3 packs many of the same or similar characteristics as the Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a highly priced console (ranging from $400-$600), there is a lot offered from the PS3 console. It includes high-definition graphics (HDTV compatible), a Blu-ray disc hard drive, wireless controllers, Gigabit Ethernet, and a built-in Bluetooth. There is also plenty of memory space available on the console. Sony has generated four versions of the PS3; there is a 20GB, 40GB, 60GB, and 80GB PS3 game

1. Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw?

I recently entered a sector of the home entertainment market by purchasing a Playstation 3. The Playstation 3(PS3) is Sony Computer Entertainment’s third video game console which competes in the current seventh generation of consoles alongside Microsoft’s Xbox 360 and Nintendo’s Wii.