Case Study

1602 Words Dec 5th, 2012 7 Pages
Puan Hjh. Faiza Bawumi Sayed Ahmad

AGE : 69 years old
STATE : Mesir
EDUCATION : Diploma of Sewing
POSITION : Manager Director
BUSINESS ACTIVITY : Retailing of Food Items
ACHIEVEMENT : Operating from SME Bank’s Kompleks Kilang Bimbingan
(KKB) initially, Syarikat Faiza is now the ultimate brand name for rice products in Malaysia. Faiza Company also receives ISO certificate 9001:2000 by sirim in 2004, Halal by jakim certificated, health certification (free sales by Ministry of Health). Founded by Pn. Hjh Faiza Bawumi Sayed Ahmad, the strength of FAIZA lies in its energetic and professional driving force with extensive knowledge and experience in its field.

As we know,
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The spice under brand name of Bunga Raya received a lot of demand from the user. Then she makes a diversification of the spices product by producing various types of spices such as soup spice, chili powder and so on. With the profit that she gained from selling spices, Puan Hjh. Faiza opened a store in 1982 with retail as the core business. Starting from that she found that almost of the rise wholesaler was non-muslims. Before she started to open a store to sell rice, she made a survey and asks people around her residential whether they will buy rice that she will sell. After she got the result from the surveys, she started to learn to recognize types of rice. Started from that point, Puan Hjh Faiza was applying for the license of rice wholesaler and sold various types of rice including Ponni, Basmathi, fragrant rice and Siamese rice. At first she saw a truck trailer full of rice was placed in front of her house, she was shocked, but she was determined to pack the rice under the brand name of Bunga Raya and sent to stores across the state of Johor. In 1992, Syarikat Faiza officially incorporated into Syarikat Faiza Sdn Bhd and established a venture capital with Padiberas Nasional (BERNAS) in 1997. Despite of stiff competition, her business still get a good response from the buyers. At early 90’s, community began to become aware about how product has been manufactured and what it have contain. Until now, business rice that the

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