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Questions 1. How would you characterize IDEO's process, organization, culture, and management? Process IDEO's product development process follows several phases. And each phase contains several IDEO's core skills that are Observation, Brainstorming, Prototyping and Implementation. The five phases of the product development process and applied core skills are described in the following table (Figure 1). Figure 1. Product Development Process Phase | Process | Core Skills | Description | Phase 0 | Understand/Observe | Observation/Brainstorming | Seeks to understand the client's business and immersed itself in finding out about the feasibility of a product. | Phase I | Visualize/Realize | Brainstorming/Prototyping | Ends up …show more content…

And product development process also was created on the cultural base of IDEO. Management Employees are encouraged to design their own workspace to reflect their own personality. Rolling doors can quickly seal offices for privacy. Staffers keep personal possessions in portable bookshelves and cabinets so that moves between projects can be accomplished rapidly. In keeping with Silicon Valley informality, the company discourages formal titles and don’t mandate a dress code. Management encourages employees to leave their desk and walk around, especially during mental blocks. Management rarely fires employees. Each employee is assessed through peer review sessions, with peer chosen by the employee. Management also seeks to reward high performers through more shares in its client venture capital base. As a result, through much of the 1990s, the turnover growth was less than 5% per year, which was surprising low compared to Silicon Valley standards. 2. Decision point: should IDEO accept the Visor project as is (on a dramatically reduced schedule)? Should they try to persuade Handspring's management to change its aggressive launch schedule? Or should they simply decline the project? In your discussions, please consider the IDEO and Handspring perspectives. IDEO should not accept the Visor project's aggressive launch schedule. Core value and innovative product development process of IDEO can be

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